Planner, Content
New York City, NY - USA
Job Summary
PubWis a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmarts media and data needs. Through our Power of One model we put Walmart at the center bringing together specialists in strategy media investment data influencers commerce and content delivering a highly connected purpose-led and collaborative approach for our clients.PubWsmission is to help Walmart navigate a period of intense change continually keeping them one more step ahead. This means challenging conventions driving continual progress and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel ensuring that Walmarts investment in media is directly contributing to innovative marketing experiences driving brand and business growth.
Overview:
The Planner of Content partners closely with Client and agency strategy and investment teams to support with ideation development and execution of campaigns for our clients across platforms. Reporting to a Supervisor the planner will focus on execution of content driven media partnerships production partner integrations as well as creator marketing.
- Supporting with program activation with digital and content publishers contributing to drive creativity ideation and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
- Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
- Support in project execution from start to finish including integrated sponsorships and content creation across linear digital social and creator
- Draft consideration sets and RFP
- Evaluate vendors proposal and provide feedback to ensure best value for clients
- Build recommendation with the help of the AD
- Working knowledge of the content & digital landscape
- Marketplace facing: build relationships and understand landscape across content and digital partners
- Build maintain and grow client relationships in support of the team
- Support in management of deliverables and communications as it pertains to content and creator campaigns
- Leverage project management skills and team player mind set to collaborate with inter-agency teams (including media & creative teams)
- Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions tools best practices and processes are used and applied for the brands they manage
- Must have 1 years of experience in integrated marketing content strategy and execution; Agency side experience highly preferred
- Knowledge of brand marketing and production across media platforms
- Creative thinker with strength in digital and social content marketing knowledge and experience in Influencer marketing
- Strong project management skills including organization attention to detail and ability to multi-task
- Ability to pivot self-direct and move projects forward in an independent and focused approach
- Ability to work both independently and as a member of a focused team of professionals
- Strong knowledge of Prisma Microsoft Suite Google docs
- Digital landscape and program knowledge preferred specifically with OS and Prisma
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#LI-AD2
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more