PLANETBOX Ecommerce Manager

Role OverviewWere looking for a strategic performance-minded Ecommerce Manager to lead our DTC business with a founders mindset and a growth marketers instinct. This isnt just about keeping the lights onits about driving topline revenue improving conversion and building a smarter more efficient shopping experience across all digital own site strategy and performance end-to-end: from sales forecasting and site merchandising to collaborating closely with lifecycle creative and paid media teams. Youre equal parts operator and strategistfluent in data curious about the customer and relentless in testing and optimizing what role requires someone with a proven track record running DTC ecommerce for a high-growth consumer brand. You need to be comfortable steering the ship influencing cross-functional teams and pushing for performance with confidence and clarity. Above all youll think forwardconstantly planning testing and deploying integrated campaigns that connect brand storytelling with measurable performance ResponsibilitiesStrategic Growth & Leadership (40%)Develop and own PlanetBoxs ecommerce growth planacquisition retention conversion and proactive quarterly and seasonal roadmaps that tie ecommerce execution to brand product and campaign as the DTC business owner and primary stakeholder for all site-related initiatives and long-range with marketing brand and paid media teams to align ecommerce goals with broader GTM revenue set weekly sales targets and monitor performance to plan course-correcting Optimization & CX (25%)Own the end-to-end customer experience from landing page to checkout ensuring it reflects both brand and performance best site testing and optimization roadmap (e.g. A/B testing personalization bundling UX experiments).Partner with creative and product teams to evolve product discovery PDP content navigation and purchase onsite search filter logic and merchandising rules to drive better product visibility and Marketing Deployment (20%)Orchestrate cross-channel campaign launches in the digital ecosystem ensuring site email paid and social are synchronized for maximum brand campaigns into ecommerce experiences that drive measurable results (landing pages bundles offers optimized content).Partner with lifecycle and performance teams to ensure seamless post-click journeys and full-funnel seasonal readiness efforts (Back-to-School Holidays Gifting) with proactive planning timelines and briefs for site channel & Analytics (10%)Own ecommerce KPIs including CVR AOV bounce rate ROAS (in partnership with paid team) and insights from Shopify GA4 post-purchase surveys and heatmaps to make smart decisions and data to inform hypotheses test strategies and create executive-level reporting on whats working and whats -Functional Collaboration (5%)Act as the connective tissue between PlanetBox and centralized performance media retention and analytics and align creative teams on site needs conversion-focused content and post-click experience product and brand planning with insights from ecommerce performance and customer 58 years of ecommerce experience with at least 3 years in a senior revenue-owning DTC success driving growth in a consumer or lifestyle brand with a Shopify Plus tech in ecommerce metrics testing methodology and conversion rate communicator who can interface confidently with media buyers retention leads merchandisers and -on experience with tools like Shopify Analytics GA4 Hotjar ContentSquare or giving input on creative briefs product positioning and campaign thinker with a get-it-done biascan roll up sleeves when needed but knows how to prioritize Success Looks LikeProactive planning is visible: clear seasonal and campaign roadmaps exist with site and channel executions fully and conversion goals are hit or exceeded across key seasons (BTS Holidays Gifting).The site evolves every quarternot just visually but functionally and partnership with paid media and lifecycle teams results in higher ROAS lower CAC and stronger team sees ecommerce as a strategic growth engine not just a Youll Love This RoleYoull be at the center of a growing brand with passionate customers and meaningful have autonomy and visibilityand the ability to make real impact lead integrated marketing deployments that tie brand storytelling to performance work with a tight-knit team that moves quickly tests often and laughs salary benefits flexibility and room to grow.L