Performance Media Strategist

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple engaging and inspiring marketing Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. Youll partner daily with Apple TV Geo teams our media agency and creative partners to turn acquisition strategy into scaled data-driven campaigns that grow subscribers worldwide.

As our Performance Media Strategist you will guide strategy across all paid acquisition channels to grow Apple TV subscriptions globally. You will own strategic media planning campaign management and optimizations worldwide.

Build performance media campaigns and learning agendas that produce quality scale and are generating the strongest Return on Ad Spend (ROAS).nManage global performance marketing budgets and tactics for new subscriber acquisition across social digital (display native CTV) and paid search partnering with global teams to develop and execute roadmaps that drive growth through new partners formats and channel expansion. nDirectly manage and lead the agency as an extension of your team to execute strategies and campaigns ensuring rigorous test-and-learn programs continuously optimize messaging CTA and audience targeting by platform across all acquisition campaigns follow creative best practices analyzing metrics (CPA CPALC ROAS and conversion rate) and setting benchmarks on an ongoing basis to drive results across the organization curating insights for stakeholders at every level.

Minimum 7 years of experience in a global media performance role (in console hands-on experience is a plus)nAdvanced knowledge of building test and learn agendas executing A/B u0026 multi-cell tests and MMT in AI-driven and automated bidding capabilities across platforms (e.g. Meta Advantage Google Performance Max) and a track record of staying ahead of platform algorithm changes and and/or direct-to-consumer subscription brand experience. nExperienced in implementing and developing strategies to grow subscriber base through data-driven campaigns.

Familiarity with attribution methodologies (MTA/MMM) and incrementally testing plus downstream subscriber metrics (LTV Churn Trial to Paid Conversions CPS) to connect acquisition performance to long-term business impact. nHands-on experience with setting up campaigns in various social and DSP curious across every vertical of performance media comfortable operating independently and energized by turning data into action. Youll bring rigor creativity and a bias toward experimentation to build acquisition programs that scale globally while staying rooted in whats working of knowledge with campaign performance building action plans from these insights and the ability to bring the story forward to various and tenacious in driving tech and media innovation; proven track record of staying ahead of and testing trends behaviors and audiences to evolve media partnering cross-functionally with various teams and 3rd-party vendors to ensure cohesive and innovative media and agile; ability to pivot quickly identify when something isnt working and provide solutions for alternative passion for testing innovation and challenging the status quo comfortable knowing not every test will be a win and able to do so with a collaborative team-first approach.