Performance Media Manager Job ID 2026-1968

Performance Media Manager

Were looking for a hands-on analytically sharp Performance Media Manager to drive paid social acquisition across our Legal business. This role is ideal for someone who can build and scale campaigns in-platform bring deep expertise in Meta and apply strong judgment to testing optimization and creative problem-solving. Youll also help expand our presence across TikTok and other emerging social channels.

In this role youll own the day-to-day performance of paid social from campaign setup and audience strategy to bidding measurement and ongoing optimization. Youll partner closely with Creative Analytics and Growth teams to improve efficiency uncover new opportunities and translate insights into better performance.

What Youll Do:

• Own paid social campaign execution: Build launch and optimize campaigns across Meta TikTok and other social platforms. Apply a strong understanding of campaign structure objective selection audience strategy and conversion tracking to drive efficient acquisition.
• Lead optimization and experimentation: Continuously improve performance through thoughtful testing and rapid iteration. Design experiments across audiences creative placements bidding and campaign formats to uncover what drives results and where to scale.
• Bring platform expertise: Serve as the in-platform expert for Meta with additional ownership across TikTok and emerging social channels. Stay on top of platform updates auction dynamics and best practices to keep campaigns competitive.
• Shape bidding and audience strategy: Use platform signals first-party data and audience insights to refine targeting and bidding approaches. Balance efficiency and scale by making smart data-informed optimization decisions.
• Build AI-enabled media workflows: Actively experiment with AI tools to improve the speed and quality of campaign planning analysis optimization reporting and creative development. Identify high-value use cases test new workflows measure their impact and scale approaches that improve productivity or performance.
• Apply AI to performance insights and creative experimentation: Use AI thoughtfully to accelerate data analysis surface patterns and hypotheses generate testing ideas and support creative iteration. Partner with Creative and Analytics to evaluate where AI-generated or AI-assisted approaches can improve the volume velocity or effectiveness of experimentation while maintaining strong quality standards and human judgment.
• Partner to improve creative and measurement: Work closely with Creative Analytics and CRO teams to ensure campaigns are supported by strong messaging clear measurement and fast feedback loops. Turn performance insights into actionable recommendations that improve both media and creatives.
• Drive measurable business impact: Own outcomes not just activity. Monitor performance against acquisition and efficiency goals identify risks and opportunities quickly and make decisions that consistently improve results.

What Were Looking For:

• 5 years of experience in performance media paid social or digital acquisition
• Deep expertise in Meta Ads Manager with strong working knowledge of TikTok and other social platforms
• Hands-on experience building launching and optimizing campaigns directly in-platform
• Strong understanding of bidding targeting audience strategy and performance optimization
• A test-and-learn mindset with the ability to design experiments and turn insights into action
• Strong analytical skills and comfort using data to diagnose issues and improve results
• Demonstrated curiosity and competency with AI tools with the ability to apply them to real business workflows rather than use them only for ad hoc tasks
• Experience experimenting with AI-enabled tools for analysis research creative development automation or campaign optimization and evaluating whether those workflows improve quality speed or performance
• Ability to combine AI capabilities with sound business judgment critical thinking and appropriate human review
• Experience partnering cross-functionally with creative analytics and growth teams
• Highly organized proactive and execution-oriented
• Curiosity about new platforms formats and growth opportunities
  

What Success Looks Like in 612 Months:

• Paid social campaigns are launched and optimized with speed precision and consistency
• Meta performance improves through better structure targeting and bidding strategy
• TikTok and emerging platforms are contributing meaningfully to acquisition
• A clear testing framework is in place for audiences creative placements and formats
• Creative and media recommendations are more tightly connected through strong performance insights
• The business has greater visibility into whats driving social performance and how to scale it
• A repeatable AI experimentation framework is in place with clear hypotheses tests and measures of impact
• High-value AI use cases have been incorporated into day-to-day media workflows where they demonstrably improve speed quality or performance
• The team has a clearer understanding of where AI creates meaningful leverage and where human expertise and judgment remain essential
  

At Internet Brands we carefully consider a wide range of factors when determining compensation including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $80k and will depend on your skills qualifications and experience. We encourage all interested candidates to apply.

In addition to our awesome culture we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical dental and vision coverage flexible spending accounts (FSA) for medical and dependent care short-term and long-term disability insurance and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match paid time off (PTO) paid holidays as well as access to our Employee Assistance Program (EAP) and well-being coaching addition employees can take advantage of voluntary benefits such as home auto and pet insurance and discounted legal and financial services. For more details feel free to inquire during the interview process.

Internet Brands headquartered in El Segundo Calif is a fully integrated online media and software services company focused on four high-value vertical categories: Health Automotive Legal and Home/Travel. The companys properties and platforms include the WebMD Medscape and Henry Schein ONE networks which are the global leaders in their markets; Nolo Avvo and Martindale which form the largest consumer information provider in the legal market; and CarsDirect Fodors Travel and many others which are leaders in their key vertical markets. Internet Brands award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients. The companys powerful proprietary operating platform provides the flexibility and scalability to fuel the companys continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands is an equal opportunity employer and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices on: Experience:

Manager