Performance Marketing and Digital Media Manager

We are seeking a highly analytical results-driven Performance Marketing & Digital Media Manager to lead paid media across our e-commerce portfolio. This role will manage a multimillion-dollar advertising budget and drive growth new customer acquisition and performance across multiple direct-to-consumer brand will oversee execution across search shopping social and emerging platforms while continuously identifying new opportunities for scale through testing and :Manage digital advertising across 7 ecommerce websites spanning multiple Piping Rock brands including Piping Rock NeoCell Natural Vitality Renew Life and Natures TruthOwn and optimize a multi-million dollar paid media budget with clear accountability for ROAS CAC and new customer acquisitionLead performance marketing across Google Microsoft Meta TikTok and Shopify ecosystemsExecute and optimize campaigns daily including budget pacing bid adjustments creative testing audience segmentation and performance trackingDevelop and scale acquisition-focused campaigns to drive new customer growthContinuously test new strategies creatives audiences and landing experiences to improve performanceEvaluate and expand into new advertising platforms and channelsBuild and maintain reporting frameworks; deliver clear actionable performance insights to leadershipPartner cross-functionally with creative ecommerce and analytics teams to improve conversion and overall funnel performance Qualifications:5 years of experience in performance marketing paid media or ecommerce advertisingProven experience managing large-scale digital ad budgets ($1M annually)Hands-on expertise across:Google Ads (Search Shopping Performance Max)Microsoft AdsMeta (Facebook/Instagram)TikTok AdsShopify ecosystem (feeds integrations attribution basics)Strong understanding of ROAS optimization CAC targets and new customer acquisition strategiesDeep analytical skillset with ability to translate data into actionable insightsExperience with A/B testing frameworks and incrementality mindsetAdvanced proficiency in ExcelAbility to manage complexity across multiple brands and campaigns simultaneouslyWe proudly offer: Medical Dental Vision 401K with Company Match Pet insurance and more!We reward the hard work of our team members with fun and exciting company events Summer Picnic Festive Packages Holiday Celebrations and associate referral bonuses!Founded in 2011 Piping Rock Health Products has gone on to win Long Islands Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first and that the dedication of our associates is the key ingredient to our are a drug free workplace regulated by the FDA required to follow Federal Guidelines; therefore in order to start as well as maintain employment you must be able to successfully clear drug screening processes which include testing for all illegal substances per Federal Rock Health Products Inc is an Equal Opportunity Employer.