Performance Marketer B2B SaaS

This is a hands-on paid-media-only role. Youll take over the existing Google Ads campaign and quickly build out new channels to reach a very niche B2B audience. The first 46 weeks are about fast setup and testing. After that the focus shifts to optimizing what works.

The current Google targeting reaches too many consumers. The goal is to find channels where ACE can target by job title company and intent so the leads are better quality.

What youll do

• Take over the live Google Ads campaign and make quick improvements while keeping new channel testing as the main priority
• Set up launch and manage paid campaigns on LinkedIn plus test emerging channels such as Reddit Ads and ChatGPT Ads
• Build targeting around OEM and digital retail decision-makers
• Track performance optimize toward lead quality (not just volume) and report on whats working
• Partner with Whitney the marketing manager and an in-house creative team that handles visual ad assets

Qualifications :

What you bring

• Proven experience running paid media for B2B ideally SaaS or a niche hard-to-reach audience
• Strong hands-on skills in Google Ads and LinkedIn Ads
• Interest and experience in testing newer platforms like Reddit and ChatGPT Ads
• Comfort working on your own with little oversight in a lean team where you own the paid media function
• Bandwidth for a consistent 10 hrs/week starting right away

Nice to have

• Experience with automotive OEMs dealer groups or automotive tech companies (for example Cox Automotive-style platforms)
• Experience marketing a data or API product

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract