Pega CDH Campaign Analyst
Job Location:
Job Location:
Merrifield, VA - USA
Monthly Salary:
Not Disclosed
Monthly Salary:
Posted on:
22 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Description:
Hybrid at Vienna VA Winchester VA or Pensacola FL
Max Bill Rates per location:
HQ/WIN: $80/hr
GPO: $70/hr
Role Overview:
Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). Build launch and optimize Next Best Action campaigns across inbound and outbound channels through member profiling experimentation and performance analysis. Own the day to day campaign operations lifecycle from requirements and approvals through QA/testing deployment and post launch monitoring and issue resolution. Partner with marketing product strategists business stakeholders compliance and cross functional agile teams to achieve positive member experience and business outcomes.
Job Responsibilities:
Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH).
Translate marketing requirements into CDH interaction strategies targeting criteria and personalization logic.
Assist with coordinating and optimizing member communications across inbound and outbound channels.
Create and refine user stories and documentation to support next best action implementations.
Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact.
Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns.
Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives.
Qualifications:
Working knowledge of Pega CDH Salesforce Marketing Cloud or similar ESP/decisioning technology platforms.
Experience collaborating with cross functional technical and business teams.
Ability to quickly learn new concepts tools and technologies related to marketing decisioning and analytics.
Familiarity with marketing campaign processes data analysis and lifecycle management.
Experience with analytics tools or data platforms (e.g. SQL Databricks Tableau Power BI).
Strong analytical problem solving and communication skills.
Bachelor s degree in Marketing Business or equivalent experience.
Max Bill Rates per location:
HQ/WIN: $80/hr
GPO: $70/hr
Role Overview:
Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). Build launch and optimize Next Best Action campaigns across inbound and outbound channels through member profiling experimentation and performance analysis. Own the day to day campaign operations lifecycle from requirements and approvals through QA/testing deployment and post launch monitoring and issue resolution. Partner with marketing product strategists business stakeholders compliance and cross functional agile teams to achieve positive member experience and business outcomes.
Job Responsibilities:
Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH).
Translate marketing requirements into CDH interaction strategies targeting criteria and personalization logic.
Assist with coordinating and optimizing member communications across inbound and outbound channels.
Create and refine user stories and documentation to support next best action implementations.
Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact.
Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns.
Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives.
Qualifications:
Working knowledge of Pega CDH Salesforce Marketing Cloud or similar ESP/decisioning technology platforms.
Experience collaborating with cross functional technical and business teams.
Ability to quickly learn new concepts tools and technologies related to marketing decisioning and analytics.
Familiarity with marketing campaign processes data analysis and lifecycle management.
Experience with analytics tools or data platforms (e.g. SQL Databricks Tableau Power BI).
Strong analytical problem solving and communication skills.
Bachelor s degree in Marketing Business or equivalent experience.
Additional Details
- Hybrid Status : Hybrid
- Alternate Job Title : (No Value)
- Marketing Contractor Titles : Analytics - Orchestration
- Contractor Experience Level : 1
