Partner Marketing Manager

The Basics:

Taniums alliances with Microsoft AWS and Google Cloud are among the most important growth levers in the company and this role owns the marketing side of all three. As Partner Marketing Manager Cloud Alliances you are Taniums marketing face to our cloud partners: the person their partner marketing teams plan with negotiate with and build with. You will build joint marketing plans directly with your marketing counterparts at Microsoft AWS and Google Cloud own budget negotiations with each partner secure and manage Market Development Funds (MDF) and combine MDF with Taniums own budget into one funded coordinated investment plan per partner.

Those plans exist to producepipeline. This is a builders role with unambiguous accountability: the campaigns you run must generate Marketing Qualified Leads (MQLs) that Taniumstelesalesteamvalidatesand converts into Sales Qualified Leads (SQLs) with material pipeline attached. You will design the campaigns own the lead handoff tune the funnel withtelesalesevery week and carry the numbers: MQL volume and quality MQL-to-SQL conversion and partner-sourced and partner-influenced pipeline.

This is a high-impact senior individual contributor role built for a modern AI-fluent marketer. Enterprise buyers increasingly research in ChatGPT Copilot and Gemini alongside traditional search so you plan for visibility in AI assistants as deliberately as you plan a conference booth and you run physical and digital programs as one integrated plan with one pipeline number.

This position follows the Companys hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison TX; Bellevue WA; Durham NC; Emeryville CA; or Reston VA.

What youll do:

• Own joint marketing planning with Microsoft AWS and Google Cloud:Serve as Taniums single marketing owner for all three cloud alliances. Build trusted durable relationships with partner marketing field marketing and partner development counterparts at each company and build data-informed per-partner joint marketing plans aligned to each partners co-sell and marketplace priorities and to Taniums pipeline goals. Own the planning cadence end to end: annual and quarterly plan development regular working sessions and quarterly business reviews with partner marketing leadership.

• Negotiate and own the joint marketing budget:Lead budget negotiations with each partner. Secure and manage MDF through the full lifecycle: proposal development fund requests execution claims and compliance and ROI reporting. Build combined marketing plans funded by MDF plus Tanium budget make every dollar accountable to pipeline and defend the investment strategy with data.

• Build the partner demand generation engine:Design and run always-on co-branded campaigns targeting joint accounts and each partners own sellers. Own campaign architecture end to end: audience and account selection offer and content strategy channel mix lead capture nurture attribution andclosed-loopreporting in Salesforce andvarious marketing tools/platforms.

• Own the MQL-to-SQL handoff:Define lead scoring routing and follow-up SLAs with Taniumstelesalesteamso every partner-generated MQL gets validated fast. Run a standing feedback loop withtelesaleson lead quality talk tracks and conversion blockers and enable them with partner-specific context so MQLs become SQLs with real pipeline attached.

• Make Tanium discoverable in the AI era:Complement SEO with Generative Engine Optimization (GEO also known as AEO) so Tanium and joint solution content surfaces in ChatGPT Copilot Gemini and Perplexity answers. Use AI visibility platforms to measure citations share of voice and sentiment andoptimizejoint content forcitability.

• Run paid programs on established and emerging AI channels:Plan and optimize paid media on LinkedIn while piloting emerging AI advertising channels including ChatGPT ads through OpenAIs Ads Manager ads in Google AI Overviews and AI Mode and Microsoft Copilot sponsored placements with a disciplined test-and-learn approach and clear success criteria.

• Orchestrate physical and virtual tactics as one integrated plan:Combine flagship conference presence (Microsoft Ignite AWSre:Invent Google Cloud Next) regional field events executive dinners and roundtables and partner-hosted events with webinars digital campaigns content syndication and paid media all mapped to the same target accounts and pipeline goals so every physical touch has digital air cover and follow-up built in.

• Measure everything and report it:Own the funnel dashboard for the cloud alliances: MQL volume and quality MQL-to-SQL conversion pipeline sourced and influenced cost per SQL and MDFutilizationand ROI. Bring the numbers topartnerQBRs and internal leadership reviews and use them to reallocate budget quickly.

• Represent Tanium externally and advocate internally:Be a visible presence for Tanium at partner events and executiveengagements andserve as the internal champion for cloud alliance marketing across salestelesales alliances product marketing and executive stakeholders.

Were looking for someone with:

• Education:BA/BS degree or equivalent work experience.

• Experience: 6-8 yearsof B2B marketing experience including 3 years in partner or alliance marketing working directly with at least onehyperscaler(Microsoft AWS or Google Cloud).

• Partner funding fluency:Demonstrated success securing and managing MDF and co-marketing funds end to end from fund request through execution claims and ROI reporting and navigating partner marketing portals and programs such as Microsoft Partner Center AWS Partner Central and Google Cloud Partner Advantage.You have negotiated funding with a partner and delivered the ROI story afterward.

• Demand generation depth:A track recordof building full-funnel campaigns accountable for MQL targets including hands-on work withtelesales SDR or inside sales teams on lead scoring routing SLAs and feedback loops with measurable pipeline to show for it.

• Modern AI fluency:Daily use of AI tools to accelerate content campaign operations and analysis; practical command of both SEO and GEO/AEO; and a strong point of view on AI visibility measurement and emerging AI advertising channels.

• Integrated execution range:Proven ability to run physical programs (third-party conferences field events executive engagements) and virtual programs (webinars paid digital content syndication) as one coordinated plan not separate tracks.

• Negotiation and executive presence:The credibility to negotiate budgets with some of the largest technology companies in the world crisp written and verbal communication and the ability to drive outcomes across partner organizations and internal teams without direct authority.

• Martechproficiency:Fluency with Salesforce and a marketing automation platform such as Marketo with a data-driven approach to campaign measurement and optimization.

• Values alignment:High integrity and an ownership mindset with a commitment to doing the right thing winning as a team and pursuing excellence in a fast-paced high-growth environment.

About Tanium

On a mission. Together.

At Tanium we are stewards of a culture that emphasizes the importance of collaboration respect and our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world its imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years and we continue to be recognized worldwide as a great place to work.

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

What youll get

The annual base salary range for this full-time position is $100000 to $155000 This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors including but not limited to location education skills training and experience.

In addition to an annual base salary team members will receive equity awards and a generous benefits package consisting of medical dental and vision plan family planning benefits health savings account flexible spending account transportation savings account 401(k) retirement savings plan with company match life accident and disability coverage business travel accident insurance employee assistance programs disability insurance and other well-being benefits.

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin age gender identity sexual orientation disability protected Veteran status or other legally protected categories. If you require a reasonable accommodation in searching for a job opening completing an application interviewing or completing any pre-employment testing or requirements please contact. For more information refer to the Know Your Rights poster which is available here - be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @ email addresses to communicate with you will have video interviews with you and will never ask you for money.

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