Paid Social Video Editor (Freelance)

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team were looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll hold attention communicate the idea quickly and drive action. Youll primarily be editing performance-focused video ads for Meta and TikTok using raw footage UGC product footage scripts voiceovers and creative references we provide. Were looking for someone with strong creative judgment who can take those inputs identify the strongest moments and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic fast-paced and entrepreneurial environment.

Responsibilities to include

• Edit short-form paid social ads for Meta and TikTok
• Create UGC-style creator-led product demo testimonial and benefit-driven ads
• Turn raw footage scripts voiceovers and creative briefs into polished conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks openings pacing captions visuals structures and CTAs
• Use b-roll on-screen text motion graphics sound design and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

What You Will Need

You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.

That means having a strong instinct for:

• Hooks and the first 1-3 seconds of an ad
• Fast intentional pacing
• Retention hold rate and watch time
• Visual pattern interrupts
• On-screen text captions graphics and b-roll
• Making footage feel native to Meta and TikTok
• Clearly communicating product benefits
• Building credibility desire and social proof
• Editing toward conversion not just aesthetics
• Creative testing and iteration
• Knowing when to simplify cut reorder or restructure footage to make the ad stronger

Ideal Experience:

• Meta/Facebook and TikTok ad creative
• Paid social and performance creative
• E-commerce or DTC brands
• UGC and short-form social video ads
• Direct-response advertising
• Creative testing and iteration
• Premiere Pro After Effects CapCut DaVinci Resolve or similar
• Experience using AI tools as part of your editing workflow is a plus

Who You Will Work With

Frida is an organization that values collaboration and community. As the Paid Social - Performance Video Editor (Freelance) you will work closely with our paid social and creative teams.

Our Ways of Working

The role is fully remote with some overlap required during ET business hours approximately 9am to 6pm ET.

This is freelance ongoing work and can be structured hourly or per project depending on fit. Were looking for someone we can build a long-term relationship with and consistently send footage concepts and creative briefs to as new ads need to be produced tested and iterated.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

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Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

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