Paid Search Media Specialist

We are seeking a Paid Search Media Specialist who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026 Amplifon is a place where your expertise improves lives and accelerates your career.

In this role you will help strengthen the performance of Miracle-Ears national paid search strategy. You will analyze campaign performance identify optimization opportunities and turn data into clear recommendations that improve lead generation conversion and overall media effectiveness. Youll work closely with National Marketing agency partners and our global Center of Excellence to help shape smarter search decisions across the Miracle-Ear brand.

Compensation: Based on qualifications we anticipate the hiring range will be $80000-$90000.

Hybrid Work: We require team members to be in our downtown Minneapolis office three days per week offering flexibility while fostering in-person collaboration.

Benefits Offered:

• Health & Financial:Medical Dental Vision 401(k) with company match family hearing aid benefits and tuition reimbursement.

• Work-life Balance:Generous vacation safe and sick leave paid holidays paid volunteer time off parental leave and bereavement.

• Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP) providing holistic support for you and your family.

• Career Development:Access to Ampli-Academy LinkedIn Learning Coursera team training and additional specialized training.

• Commuter Support:Reimbursement for transportation (parking downtown bus or train).

Key Responsibilities:

Paid Search Performance

• Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends risks and optimization opportunities.

• Review search terms keyword strategy targeting bidding and conversion performance to support stronger campaign results.

• Partner with agency and global COE teams to recommend data-driven campaign improvements.

Analytics & Optimization

• Evaluate performance using metrics such as CPA CPL CVR CPC ROAS lead quality and conversion trends.

• Investigate performance issues identify root causes and translate findings into clear recommendations.

• Support testing CRO attribution forecasting and performance reporting.

Cross-Functional Partnership

• Collaborate with paid owned organic analytics and agency partners to improve national media effectiveness.
• Support alignment between paid search and broader search/organic initiatives.
• Communicate performance insights and recommendations to internal stakeholders.

Required Qualifications:

• Bachelors degree in Marketing Business Communications or related field strongly preferred.
• At least two years of hands-on experience with paid search experience with Google Ads and Google Analytics.
• Experience working in a digital media paid search or performance marketing agency.
• Demonstrated understanding of paid search performance metrics including CPA CPL CVR CPC ROAS and lead quality.
• Experience analyzing campaign performance and translating data into recommendations.
• Experience with testing optimization conversion tracking or lead generation marketing.
• Strong analytical thinking attention to detail and ability to explain the specific actions and results behind prior campaign work.

Preferred Qualifications:

• Experience supporting national multi-location retail direct-to-consumer or franchise/corporate marketing environments.
• Familiarity with Performance Max Demand Gen Microsoft Ads Google Tag Manager Power BI Adobe Analytics Looker Studio attribution measurement or related platforms.
• Experience with conversion rate optimization A/B testing landing-page optimization and broader paid/organic search collaboration.
• Curiosity about evolving search behavior including AI-driven changes to search and customer discovery.
• A performance-driven mindset with the ability to investigate problems challenge assumptions and continuously look for ways to improve results.

Amplifon is the global leader in the hearing care retail market empowering people to rediscover all the emotions of sound. With a presence in 25 countries and 20300 employees worldwide we are a team of diverse innovative talent dedicated to improving lives through customer experience.

Amplifon Americas headquartered in Minneapolis MN supports Amplifon Canada Amplifon Hearing Health Care GAES and Miracle-Ear bridging retail and insurance industries to provide comprehensive hearing well-being across Canada LATAM and the United States.

Miracle-Earhas been in business for over 75 years providing leading innovative hearing solutions that improve lives relationships and communities. With over 1500 franchised and corporate-owned retail clinics across the U.S. were committed to connecting customers to the world of sound around them.

Please note that AI tools may be used to assist in resume screening. All hiring decisions are made by our recruitment team.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace religion color national origin gender sexual orientation age marital status veteran status or disability status. If selected for an interview please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

Candidates must be authorized to work in the United States on a full-time basis without the need for current or future sponsorship. This role is not eligible for visa sponsorship including but not limited to OPT CPT or H-1B.

#IND1