Paid Media Strategist

Full-time Remote within approved U.S. states
Headquartered in Newtown Pennsylvania

About Idea Evolver

Idea Evolver is a consumer healthcare technology and pharmaceutical launch partner. Our experience includes work with organizations such as Eli Lilly GSK Sobi Biopharma AstraZeneca Mayne Pharma and United Therapeutics.

The Role

We are seeking a Paid Media Strategist with 23 years of agency experience to manage paid search paid social and display campaigns across multiple healthcare and pharmaceutical accounts.

This role is well suited for someone who has built a strong foundation at a larger agency and is ready for greater ownership more direct client exposure and a broader role in campaign strategy. You will manage campaigns from planning through reporting translate performance data into actionable recommendations and communicate directly with clients.

What Youll Do

• Plan launch manage and optimize paid search paid social and display campaigns.
• Manage campaigns across Google Ads Microsoft Advertising Meta Ads Manager and other relevant platforms.
• Conduct audience keyword competitor and search-behavior research.
• Monitor budgets pacing bids targeting creative performance and campaign goals.
• Analyze campaign and website data to explain what is happening why it is happening and what to do next.
• Create performance reports with clear insights and recommendations.
• Present campaign performance and strategy directly to clients.
• Implement and validate pixels tags conversion events UTMs and audience tracking.
• Coordinate with internal teams external vendors publishers and data providers.
• Support quality assurance and review processes for regulated-industry campaigns.

What Were Looking For

• 23 years of hands-on paid media experience preferably at an agency.
• Experience with Google Ads Microsoft Advertising and Meta Ads Manager.
• Familiarity with display programmatic or publisher-direct advertising.
• Working knowledge of Google Analytics 4 and digital campaign measurement.
• Experience implementing or validating conversion tracking and audience tags.
• Strong analytical skills and the ability to turn data into clear recommendations.
• Excellent organization attention to detail and written and verbal communication skills.
• Comfort managing multiple accounts and communicating directly with clients.

Nice to Have

• Healthcare pharmaceutical financial services or other regulated-industry experience.
• Familiarity with medical legal and regulatory review processes.
• Google Ads Microsoft Advertising Meta or Google Analytics certifications.
• Experience with Google Tag Manager Looker Studio Excel or Google Sheets.

Why Join IE

At IE you will have the opportunity to take meaningful ownership of your work collaborate directly with senior leaders and clients and contribute beyond a narrowly defined channel or task. You will gain exposure to complex healthcare marketing challenges while developing your strategic analytical and client-management skills.

Location

IE is a fully remote company headquartered in Newtown Pennsylvania. Applicants must reside in a state where IE is currently registered to employ team members:

Pennsylvania New Jersey Maryland New York

Compensation and Benefits

Salary: $50000-$75000 based on experience qualifications and location.

• Medical dental and vision benefits
• 401(k)
• Paid vacation sick time and company holidays