Paid Media Specialist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders CEOs and operators to raise capital digitally both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like oursand our track record speaks for itself with over $2B raised across 1000 campaigns. We power the largest online capital raises for customers like EnergyX ($88M) Green Bay Packers ($65M) Miso Robotics ($72M) Monogram Orthopaedics (Nasdaq:MGRM) and many others with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Youre a performance-minded media buyer with 24 years of hands-on experience running campaigns across Paid Social platforms. Youre analytical fast-moving and love digging into the numbers to drive stronger results. Youre detail-oriented when it comes to pacing targeting and QA and you know that great execution is what unlocks great performance.

You collaborate well across teams especially with creative partners and you communicate clearly whether youre sharing insights flagging issues or aligning on campaign goals. Youre naturally curious stay up to speed on platform changes and are always ready to test new ideas that might give your campaigns an edge.

At DealMaker we value speed ownership and impact and you do too. You take pride in helping high-growth issuers scale their campaigns and youre excited to build optimize and learn alongside a team thats just as driven as you are.

Media Buying & Budget Management

• Plan execute and optimize paid media campaigns with initial focus on Paid Social channels (Meta TikTok LinkedIn etc.). Google knowledge is a plus

• Own media buying across multiple accounts to ensure campaigns are on budget and ROAS-positive.

• Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way.

• Be open-minded and stay on top of changes to ad platform features privacy rules and bidding strategies to test and implement innovations early.

Performance Analysis & Optimization

• Monitor campaign KPIs daily (e.g. ROAS CAC CTR CPM CVR) and make regular and real-time optimizations to improve performance.

• Perform A/B tests across audiences creatives and placements to unlock performance levers and document learnings in Test Trackers.

• QA peer builds to ensure continuous improvement and growth of our media buying quality.

• Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.

Cross-Functional Collaboration

• Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.

• Provide clear performance insights to inform creative direction and messaging.

• Collaborate with Strategy Partnership and Operations teams to align campaign strategy with issuer goals and performance milestones.

Paid Social Buying Experience

• 24 years of hands-on experience planning executing and optimizing performance campaigns on Paid Social platforms (Meta TikTok LinkedIn). Familiarity with Google Ads is a plus.

Performance-Driven & Analytical

• Youre comfortable digging into performance metrics like ROAS CAC CTR CPM and CVR and know how to evaluate both traffic and conversion KPIs to drive efficient scaling.

• You understand how to optimize campaigns across funnel stages including choosing between ABO vs CBO based on performance goals.

• Youve run A/B tests and documented learnings to improve campaign performance.

Clear Communicator & Team Player

• You can distill performance insights into clear actionable feedback both for internal teams and client-facing updates and enjoy collaborating across functions to align on campaign goals.

Detail-Oriented Execution

• You take pride in getting the details right whether its naming conventions pacing accuracy or QAing builds. You move fast without cutting corners.

Curious & Adaptable

• You stay on top of evolving ad platforms privacy changes and bidding strategies and youre eager to test new ideas that drive better results.

This is a great opportunity to own and scale high-impact campaigns that drive real growth for our issuers. If youre excited to build optimize and collaborate wed love to hear from you.

This is a hybrid Los Angelesbased role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers DealMaker has blazed its own trail as the leading online capital-raising a tech startup we are well-capitalized firmly established in our market and ready to scale. Heres why you should want to join us:

• Competitive compensation with the opportunity to earn equityget into a growth company on the ground floor

• A diverse & distributed team of doers innovators and experts

• Shared employee benefit plan (medical vision & dental)

• We love AI and have tools to support you build innovative solutions

• Annual learning support And more!

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Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individuals race ancestry colour place of origin religion gender gender identity national origin citizenship age disability sexual orientation family status or marital status or any other protected category recognized by provincial or federal laws.

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Required Experience:

IC