Paid Media Manager

Paid Media Manager
Level: Senior Work Location: Remote

ABOUT THE ROLE
Red Carrot is seeking a Paid Media Manager to lead cross-channel media planning buying and vendor management for federal programs. This role brings deep hands-on experience with traditional and streaming media including out-of-home video and audio. The Paid Media Manager works closely with our digital media lead and contributes to overall media strategy under the guidance of the Director.

KEY RESPONSIBILITIES

• Develop and execute cross-channel media plans that connect audience budget and channel choices to campaign goals
• Plan and buy out-of-home media including billboards transit place-based and digital out-of-home
• Plan and buy video and audio across linear and streaming channels including broadcast and cable TV connected TV terrestrial radio streaming audio and podcasts
• Write and manage vendor RFPs evaluate proposals and recommend buys based on reach cost and fit
• Negotiate rates added value makegoods and contract terms with media vendors
• Manage vendor relationships and day-to-day execution including insertion orders creative specs and deadlines trafficking proof of performance and invoice reconciliation
• Monitor pacing and delivery resolve under-delivery and deliver clear actionable performance reporting
• Present and defend media recommendations to clients and prime contractors
• Partner with the digital media lead strategists and creatives to ensure integrated execution across channels
• Support proposal development with media strategy sample plans and past performance content
• Leverage AI-enabled platforms and features for planning audience insights and efficiency where appropriate
• May be responsible for other duties as assigned

MINIMUM QUALIFICATIONS

• 810 years of paid media experience including hands-on planning and buying across multiple channels
• Demonstrated experience buying across traditional and digital media channels
• Proven experience running vendor RFPs and negotiating media buys
• Strong vendor management skills and attention to detail with contracts orders and billing
• Experience managing budgets and multiple campaigns at once
• Familiarity with media planning and research tools such as Nielsen Comscore Geopath or MRI-Simmons
• Federal government experience strongly preferred including familiarity with government procurement invoicing and approval processes

Benefits at Red Carrot:

At Red Carrot we empower you to be a leader. We attract and develop talent from all backgrounds because we believe theres strength in diversity offering different perspectives and skills. Together we can solve our clients biggest challenges. We offer a competitive compensation and benefits package.

• Training and Development Tuition reimbursement and professional trainings for eligible employees.
• Healthcare Top-tier medical dental vision life insurance and long-term disability coverage.
• 401(k) Plan 401(k)-retirement and Roth plan with company matching and no vesting period.
• Profit Sharing Discretionary profit-sharing plan to all eligible employees after one year of employment.
• Paid Time Off Provides flexible work hours paid time off and 11 federal holidays.

About Us:

Red Carrot is an award-winning woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals powered by a team fueled by passion backed by intelligence and grounded in expertise.

From day one weve applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric data-informed and audience-oriented and its how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted purposeful communication. Thats not a tagline its the standard we hold ourselves to on every engagement.

Headquartered in Miami Florida with a strong and growing presence in Washington D.C. our team works with clients across the country. Distance doesnt dilute our service. We build capacity where our clients need it delivering Strategic Communications Customer Experience Management Consulting and Human Capital Solutions that fit their mission and their moment.

Were the partner organizations turn to when communication challenges are real the stakes are high and the work has to matter.