Music & Performing Arts Recruitment & Enrollment Manager

Position Summary

The Music & Performing Arts Recruitment & Enrollment Manager provides leadership and coordination for undergraduate recruitment programs within the Department of Music & Performing Arts part of the School of Arts & Humanities at Roberts Wesleyan University. Reporting directly to the Department Chair and working in close partnership with University Admissions and Enrollment personnel the Recruitment & Enrollment Manager is responsible for identifying cultivating and enrolling prospective students for Music & Performing Arts degree programs while also engaging talented non-majors who may contribute to the Universitys ensembles and performing arts community.

The Recruitment & Enrollment Manager serves as a primary ambassador for Music & Performing Arts throughout Greater Rochester the Finger Lakes and Western New York with strategic outreach to the Buffalo and Syracuse markets. The position develops relationships with high school music programs music educators private instructors community arts organizations prospective students and families in order to expand awareness of Roberts Wesleyan University and develop new recruitment pipelines.

The successful candidate will combine a strong background in music with exceptional relationship-building communication organization and recruitment skills. The Recruitment & Enrollment Manager will communicate the distinctive value of pursuing music and performing arts within Roberts Wesleyan Universitys Christian educational environment and will seek students whose academic artistic personal and faith interests align well with the Roberts community.

The position carries individual recruitment and enrollment goals and is responsible for managing prospective-student relationships from initial identification through application audition deposit and enrollment.

Essential Responsibilities

• Develop and implement an annual Music & Performing Arts recruitment plan in collaboration with the Department Chair and University Enrollment personnel.
• Proactively identify and recruit prospective students for all Music & Performing Arts degree programs minors ensembles and other participation opportunities.
• Develop new prospective-student pipelines among students who may not currently be considering Roberts Wesleyan University.
• Conduct regular recruitment travel throughout Greater Rochester the Finger Lakes and Western New York with strategic outreach to Buffalo Syracuse and other markets as appropriate.
• Visit high school band choir orchestra theatre and other performing arts programs to establish relationships identify prospective students and increase awareness of Roberts Music & Performing Arts.
• Represent the department at festivals honor ensembles competitions college fairs conferences community arts events and other appropriate recruitment opportunities.
• Establish and maintain strong relationships with high school music educators theatre educators private instructors community arts organizations alumni and other individuals who may serve as referral partners.
• Identify priority schools programs and recruitment markets and develop sustained relationships with key feeder programs.
• Serve as a knowledgeable and enthusiastic ambassador for Roberts Wesleyan University clearly communicating the Universitys Christian mission and the distinctive academic artistic spiritual and community experience available to students.

• Serve as the primary departmental recruitment contact for assigned prospective students from initial inquiry or identification through enrollment.
• Build individualized relationships with prospective students and families through regular and timely communication.
• Encourage and facilitate campus visits faculty meetings sample lessons classroom observations ensemble rehearsals performances and other experiences that allow prospective students to engage meaningfully with the department.
• Coordinate faculty involvement with high-priority prospects matching students with appropriate faculty members ensemble directors and current students while maintaining responsibility for ongoing follow-up.
• Guide prospective students toward appropriate degree programs and participation opportunities based on their interests abilities and educational goals.
• Maintain consistent contact with admitted students through the enrollment decision process and implement strategies designed to increase yield.
• Meet or exceed annual individual recruitment and enrollment goals established in collaboration with the Department Chair and Enrollment Management.

• Serve as the Department of Music & Performing Arts primary liaison to University Admissions and Enrollment personnel.
• Work collaboratively with Admissions to ensure coordinated and consistent communication with prospective students.
• Utilize Slate and other University enrollment systems to manage prospective-student records recruitment activity queries communications and reporting.
• Develop and maintain Slate queries that allow the department to identify prospective students with musical or performing arts interests within the Universitys broader recruitment pipeline.
• Identify students already considering Roberts who may be strong candidates for Music & Performing Arts programs or non-major ensemble participation.
• Monitor prospective students movement through inquiry visit application audition admission deposit and enrollment stages and initiate appropriate follow-up.
• Maintain accurate recruitment records and provide regular pipeline and enrollment reports to the Department Chair.
• Collaborate with Admissions Financial Aid and other University offices as appropriate while maintaining clear departmental and institutional responsibilities.

• Coordinate the prospective-student experience surrounding departmental auditions and other recruitment events.
• Encourage qualified prospective students to complete auditions and ensure candidates and families receive timely information regarding requirements and expectations.
• Coordinate communication among prospective students faculty Admissions and other appropriate personnel before and after auditions.
• Support faculty in providing an engaging and welcoming audition-day experience.
• Facilitate timely post-audition follow-up and continued cultivation of admitted students.
• Support the effective use of music scholarships as a recruitment and yield strategy while recognizing that artistic evaluation and scholarship recommendations remain the responsibility of appropriate faculty and departmental leadership.
• Participate in University open houses accepted-student events orientation activities and other enrollment initiatives relevant to Music & Performing Arts.

• Analyze recruitment and enrollment data to identify trends opportunities and areas requiring additional attention.
• Track recruitment activity and outcomes by school geographic market program interest instrument/voice area recruitment source and other relevant measures.
• Evaluate the effectiveness of school visits recruitment events communication strategies and marketing activities.
• Recommend adjustments to recruitment priorities and resource allocation based on enrollment needs and recruitment outcomes.
• Work with the Department Chair and faculty to identify particular program ensemble instrument or voice-area recruitment needs.
• Establish annual goals for prospect generation campus visits applications auditions deposits enrollment and other appropriate recruitment indicators.
• Contribute to long-term departmental enrollment planning and recommend opportunities for expansion into new recruitment markets as the departments recruitment strategy develops.

Required Qualifications

• Bachelors degree from an accredited institution.
• Demonstrated background in music or the performing arts and familiarity with collegiate and/or secondary music programs.
• Exceptional interpersonal and relationship-building skills with the ability to connect effectively with high school students families educators faculty alumni and community partners.
• Strong oral written and presentation skills.
• Demonstrated ability to work independently manage multiple relationships and priorities and provide consistent follow-through.
• Strong organizational skills; attentive to detail.
• Commitment to and ability to represent the Christian mission and educational values of Roberts Wesleyan University.
• Ability to communicate authentically and enthusiastically about the mission programs community and student experience of Roberts Wesleyan University.
• Ability and willingness to travel regularly throughout the regional recruitment territory and to work occasional evenings and weekends for recruitment events performances auditions and other departmental activities.
• Valid drivers license and ability to meet University requirements for recruitment travel.

Preferred Qualifications

• Bachelors degree in music music education performing arts arts administration or a related field.
• Professional experience as a musician music educator arts administrator or other music/performing arts professional.
• Familiarity with high school music programs and the regional music education community in Western and Central New York.
• Experience in higher education admissions recruitment enrollment management student services or related work.
• Experience using Slate or another customer relationship management (CRM) system.
• Demonstrated success in networking community outreach sales fundraising recruitment or another relationship-driven field.
• Familiarity with Roberts Wesleyan University and its Music & Performing Arts programs.