Multimedia Sales Manager Wmbf

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

Live and work in a premier coastal vacation destination renowned for its beaches golf courses dining and vibrant community.

WMBF-TV is the NBC-affiliated television station serving the Myrtle Beach-Florence market in the coastal region of South Carolina. WMBF News is committed to serving the coastal and inland communities of the Grand Strand and Pee Dee regions with award-winning hyperlocal news most-accurate weather coverage and impactful community initiatives.

The station is known for its successful multi-platform advertising solutions which include: WMBT-TV Palmetto Sports Network BLK365 and Telemundo channels local news sites & apps and a full-service suite of digital marketing products and services.

Job Summary/Description:

WMBF-TV is seeking an organized highly motivated and creative professional to lead our digital and broadcast sales efforts in the role of Multimedia Sales Manager. This position works in tandem with the Director of Sales (DOS) on the development of our account executive team and on strategic revenue development for the station specifically championing digital sales platforms local direct business development and integrated marketing solutions.

Duties/Responsibilities include but are not limited to:

* Business Development: Drive and maximize local direct and digital revenue growth through aggressive business development strategies.
* Team Leadership & Training: Coach mentor and inspire the sales team. Provide regular training on digital products marketing trends and consultative sales techniques for developing small businesses and local advertising agencies.
* Client Collaboration: Assist Media Executives in preparing presenting and closing customized multimedia marketing campaigns for key local advertisers.
* Sales Forecasting: Partner with the DOS to accurately forecast individual and team performance against local broadcast digital and new direct revenue budgets.
* Collateral & Materials: Develop and update sales presentations collateral and marketing materials utilizing current station and market research.
* Campaign Delivery & Analysis: Oversee the digital support team to ensure accurate campaign tracking optimization delivery and post-campaign reporting to guarantee advertiser success and retention.
* Strategic Partnerships: Act as a market expert on digital and broadcast advertising platforms building long-term consultative relationships with local business owners.

Qualifications/Requirements:

* Experience: A minimum of 3 years of prior success in broadcast television and digital sales is required.
* Leadership: Prior success in sales management coaching or team leadership experience is highly preferred.
* Time Management: Ability to meet deadlines prioritize assignments and handle multiple tasks simultaneously.
* Technical Skills: Deep familiarity with broadcast and core station digital and extension product advertising solutions (programmatic OTT/CTV social media SEM/SEO email marketing) CRM/sales planning software high-level proficiency with MS Office applications.
* Communication: Strong presentation written and verbal communication skills with the ability to confidently present to C-level local executives.
* License: Must have a valid drivers license and a clean driving record.
* Education: A bachelors degree from an accredited four-year college or university or equivalent professional experience is preferred.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Manager