Media Strategy Specialist Marketing Communication

Company ProfileWith over 80 years of innovation JCB is the worlds largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continentsincluding the United States the United Kingdom India and BrazilJCB produces a diverse portfolio of more than 300 products. These include telescopic handlers backhoe loaders excavators wheel loaders compact excavators skid steer loaders compact track loaders access aerial work platforms rough terrain forklifts and the heart of JCBs success are its people. As a family-owned business we are accountable to our customersnot shareholderswhich gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer JCB we stand behind our productsand our namewith pride and commitment to PurposeWe are seeking a detail oriented and data driven Media Strategy Specialist to support the execution and optimization of digital paid media programs for JCB North America. This role is responsible for hands on management of Paid Search Paid Social and PMAX campaignsprimarily executed through the platform Google Ads and Meta Ads Manager. The Media Strategy Specialist plays a critical role in driving awareness engagement and lead generation for JCBs heavy equipment product lines by ensuring accurate setup ongoing optimization and performance reporting of all paid digital closely with the Media Strategy Manager this position helps translate strategic direction into flawlessly executed campaigns. The ideal candidate combines platform expertise analytical thinking and a passion for continuous improvement to deliver efficient high performing media programs that support business TypeFull Time ExemptLocation13210 Palo Alto Rd. San Antonio TX 78224Benefits and Other CompensationJCB offers a comprehensive benefits package including medical dental and vision insurance; 401 (k) retirement plan; paid time off and paid ProcessApplications will be accepted through Careers JCB Careers JCB Jobs JCB or via LinkedIn. The anticipated application window will close on October 16 Tasks Responsibilities & Key AccountabilitiesPaid Media Execution & OptimizationBuild launch and manage Paid Search Paid Social and PMAX campaigns across Google Ads Meta Ads Manager and other applicable daily campaign optimizationsincluding bid adjustments budget pacing creative rotation and audience refinementto meet performance up and QA all tracking parameters UTM structures conversion goals and pixel configurations to ensure accurate creative testing frameworks in including dynamic creative optimization video variations and A/B performance trends and proactively flag issues such as cost escalations conversion anomalies or pacing Measurement Reporting & InsightsProduce weekly and monthly channellevel reports outlining key results trends and actionable dashboards (via platform analytics and Salesforce) that provide visibility into spend efficiency and lead user behavior media consumption and funnel performance to recommend optimization in evaluating channel attribution campaign ROI and conversion paths to inform future investment CollaborationPartner with the Media Strategy Manager creative teams product marketing and external agencies to align campaign execution with messaging and business asset delivery audience requirements landing page needs and technical specifications to ensure accurate campaign integrated campaign planning by providing channel performance data competitive insights and audience with the Salesforce and Marketing Automation teams to ensure lead flow data syncing and attribution fields accurately reflect paid media Technology and InnovationMaintain media process documentation campaign setup templates and QA checklists to support accuracy and features such as automation rules bulk editing audience sync and creative scaling to improve opportunities to incorporate AIdriven optimizations predictive insights and automated creative informed about platform updates industry trends and best practices within paid media and B2B Performance IndicatorsCampaign Performance & EfficiencyCost Efficiency Metrics: Achievement of CPA CPC CPM ROAS and costperlead targets across search social and Quality: Improvement in leadtoRetail conversion performance as validated through Salesforce & Engagement: Strength of CTR engagement rate and ad relevance/ad quality Accuracy & ExecutionCampaign Launch Precision: Accuracy of campaign setup proper tracking implementation and adherence to Pacing: Consistent and accurate utilization of allocated budgets across Rate Reduction: Fewer setup errors tracking issues or optimization Insights & Stakeholder SupportInsight Quality: Ability to deliver clear actionable insights not just raw Timeliness: Ontime delivery of weekly monthly and ad-hoc performance Integration Accuracy: Clean syncing between media platforms and Salesforce for downstream & Continuous ImprovementTesting Velocity: Frequency and effectiveness of A/B tests across creative audiences and bidding & Automation Adoption: Utilization of automation features and AI-powered optimization Enhancements: Contributions to more efficient workflows templates or automation rules that reduce manual duties as assignedMinimum QualificationsBachelors degree in Marketing Advertising Communications Business or a related field.24 years of handson experience executing Paid Search Paid Social or PMAX campaigns (agency or in house).Practical experience in or similar ad automation with Google Ads and Meta Ads analytical skills with experience interpreting performance metrics trends and optimization working with tracking parameters (UTMs) pixels and conversion measurement across pass any drug screens background checks and any pre-employment tests which will be conducted in accordance with applicable QualificationsExperience in B2B marketing environments especially industries with multi-step or dealer-driven sales knowledge of Salesforce for lead tracking and using automation rules feed-based creative workflows or AI-enabled optimization of agile workflows for rapid testing and Skills Abilities & CompetenciesProficient in Microsoft Office software Comfortable in an in-person office environmentTechnical competence is a plusMust be customer service oriented flexible and have a high energy levelMust have excellent follow-through skills Must have a professional polished and sophisticated demeanor and be comfortable in most social settingsMust be open to domestic and international travelDesire and proven ability to learn and growJob ConditionsBoth office environment and occasionally manufacturing/factory to noise and temperature RequirementsThe physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job the employee is regularly required to:Remain stationary operate hands to finger handle or feel reach with hands and arms and talk or hear. The employee is occasionally required to stand and move and/or walk. The employee must frequently move and/or transport up to 10 pounds. Specific vision abilities required by this job include close vision distance vision depth perception and the ability to adjust Opportunity EmployerJCB is an equal employment opportunity (EEO) employer in accordance with applicable federal state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability statute or any other characteristic protected under federal state and local laws. EEO EMPLOYER/VET/ Accommodation StatementJCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact the JCB Human Resources team at Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however as a global company JCB offers many job opportunities outside of the U.S. which can be found through our website at This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to the job.