Media Specialist (Performance Media)

The Media Specialist is responsible for the hands-on setup activation monitoring and day-to-day management of media campaigns within an assigned marketing channel. Channels may include Programmatic Paid Search Paid Social or other emerging performance media channels.

Reporting to the Performance Media Strategy leader and working under the guidance of a Senior Media Specialist this role ensures campaigns are built accurately launched on schedule and monitored against client objectives regulatory requirements platform best practices and operational standards. The Media Specialist executes optimization actions prepares performance reporting and escalates delivery risks for senior review.

This is a developing practitioner role. The ideal candidate has foundational platform experience in at least one performance media channel strong attention to detail and a demonstrated interest in building channel depth. Experience in a financial institution agency or other regulated marketing environment is preferred but not required.

Key Responsibilities

Campaign Activation and Management (50%)

• Build and traffic digital media campaigns within the assigned channel against approved strategies budgets targeting parameters and client objectives.
• Complete campaign setup tasks including audience configuration budget and flight entry tracking implementation and pre-launch quality assurance checklists.
• Monitor daily delivery pacing and performance against established KPIs and flag variances to the Senior Media Specialist or Strategy leader.
• Identify execution issues tracking discrepancies and delivery challenges and resolve routine issues or escalate complex ones with supporting detail.
• Maintain accurate campaign documentation naming conventions and trafficking records in line with operational processes and standards.

Optimization and Reporting (25%)

• Execute optimization actions such as bid budget placement audience and creative adjustments under senior guidance.
• Pull assemble and quality check campaign performance reporting for internal and client-facing use.
• Track key performance indicators including engagement conversions acquisition metrics pacing and media efficiency.
• Summarize performance observations and surface opportunities and risks to senior team members.
• Support test execution by implementing agreed test structures and capturing results accurately.

Channel Skill Development (15%)

• Build working knowledge of platform capabilities targeting methodologies product updates and industry best practices within the assigned channel.
• Complete platform certifications and training relevant to the assigned channel.
• Apply established playbooks and channel best practices consistently across campaigns.
• Contribute observations from day-to-day execution that inform process improvement and automation opportunities.
• Use AI-enabled tools and automation solutions available to the team to improve campaign setup reporting and optimization workflows.

Compliance Governance and Collaboration (10%)

• Follow client requirements industry regulations platform policies and financial services compliance standards in all campaign work.
• Coordinate with Client Services Analytics Product Creative and Operations teams throughout campaign lifecycles.
• Provide accurate campaign detail to support performance reviews and client discussions.
• Escalate performance concerns operational risks or compliance questions promptly.

Qualifications :

Education

• Bachelors degree in Marketing Advertising Communications Business or a related field preferred.

Experience

• 2 to 4 years of experience in digital media performance marketing media buying campaign management or marketing operations.
• Hands-on experience executing campaigns in at least one performance media channel.
• Experience in a financial institution agency marketing services or other performance-driven environment preferred.
• Exposure to regulated industries or compliance-sensitive marketing programs is a plus.

Knowledge Skills and Abilities

• Working knowledge of at least one performance media channel with the ability to execute independently on routine campaign work.
• Familiarity with conversion tracking audience targeting and standard digital media metrics.
• Strong analytical and problem-solving skills with the ability to interpret campaign reporting.
• High attention to detail and strong organizational skills across multiple concurrent campaigns.
• Clear written and verbal communication and effective collaboration across cross-functional teams.
• Ability to learn new platforms and technologies quickly and apply feedback from senior team members.
• Comfort working in a fast-paced environment with shifting priorities.

Additional Information :

Salary Range: $80000 - $100000

Applications will be accepted until the posted deadline September 30th or until a sufficient candidate pool has been identified.

WHAT WE BELIEVE
At Vericast we believe whats good for people is good for business. Everything we do starts from a place of
purpose to drive meaningful impact for our clients our people and our communities.

Weve cultivated a culture of collaboration a heritage of innovation and a focus on workplace flexibility.
Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow
and thrive.

Together lets advance performance for all.
 

At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our  an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit:  Work :

Yes

Employment Type :

Full-time