Media Planner
Job Location:
Job Location:
Minneapolis, MN - USA
Monthly Salary:
$ 55000 - 65000
Monthly Salary:
Posted on:
13 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
As our name suggests were a full-service marketing company with a decidedly modern
twist. We merge fresh thinking and creativity with the latest technology and demand
generation strategies to help our clients stand up and stand out in todays radically shifting
hyper-competitive maze-like marketing ecosystem. We take a digital-first data-driven
approach to everything we do. Meaningfully connecting brands to people and diligently
measuring and optimizing our efforts every step of the way. Its how we move our clients
boldly forward in a world of change.
twist. We merge fresh thinking and creativity with the latest technology and demand
generation strategies to help our clients stand up and stand out in todays radically shifting
hyper-competitive maze-like marketing ecosystem. We take a digital-first data-driven
approach to everything we do. Meaningfully connecting brands to people and diligently
measuring and optimizing our efforts every step of the way. Its how we move our clients
boldly forward in a world of change.
Modern Climate. Marketers for the modern world.
Media Planner
The media team at Modern Climate develops and deploys digital media and cross-channel
campaigns. We place a strong emphasis on testing and learning and are looking for
individuals who embody this philosophy.
To this end Modern Climate is looking for an Media Planner - someone who is passionate
about staying on top of digital media trends and creating media strategies for our great
group of clients. We are looking for a positive innovative self-starter with an eye for detail.
The ideal candidate would have 1-2 years experience in planning and executing paid media
campaigns and have exposure to the major digital marketing platforms web analytics social
media platforms with a good sense of how to set up and manage campaigns. Major
platforms include Google Meta and LinkedIn. The candidate should have an interest in
campaign management report and performance analysis and be passionate about striving
to beat performance goals.
The candidate is expected to be curious and have a strong point of view. This position offers
an exciting opportunity to research and plan the paid media strategies for Modern Climates
roster of clients by making their brands matter.
The salary range for this role is $55000-$65000 depending on experience.
Responsibilities
Assist media team to build and plan the media strategies and campaigns including
media targeting research & planning and performance benchmarking & forecasting.
Take ownership of gathering specs and assets needed for media campaigns and asset
trafficking by due dates.
Day-to-day management of digital media campaigns ensuring budget stays on target
and performance is above benchmark.
Maintain performance dashboards and generate monthly performance reports. This
includes assisting in written insight development and deeper dive performance
analysis.
Use GA4 to monitor and assess digital media traffic to client websites.
Help manage rep/vendor relationships staying up to date on communication and
keeping positive relationships.
Assist strategy team with research reports competitive audits and client briefing
documents to gather key insights.
Assist with RFP generation and proposal analysis involving 3rd party media vendor
tactics such as OOH Radio Print.
Stay up to date with latest technology and best practices affecting digital media
landscape.
includes assisting in written insight development and deeper dive performance
analysis.
Use GA4 to monitor and assess digital media traffic to client websites.
Help manage rep/vendor relationships staying up to date on communication and
keeping positive relationships.
Assist strategy team with research reports competitive audits and client briefing
documents to gather key insights.
Assist with RFP generation and proposal analysis involving 3rd party media vendor
tactics such as OOH Radio Print.
Stay up to date with latest technology and best practices affecting digital media
landscape.
Qualifications
The successful candidate will have the following experience and skills:
1-2 years of experience in an assistant digital media planner strategist or similar role
Good knowledge of digital marketing platforms Google Ads Meta Ads Manager and/or
other ad platforms
1 year of hands-on experience with paid search and paid social management
Understanding of media KPIs and their importance across the media funnel
Experience with digital media reporting and website analytics
Critical thinker and problem-solving skills
Detail oriented is a must
Good time-management skills
Great interpersonal and communication skills
Degree in Marketing Digital technologies or relevant field
About Company
Modern Climate is a fresh brand forward, creative, demand generation and tech focused marketing agency in Minneapolis helping clients see clarity in the world.
