Media Manager

Media Manager

Luther Automotive Group

Luther Automotive Group is looking for an experienced Media Manager to lead the strategy execution and optimization of our paid digital advertising campaigns. This role is responsible for driving qualified traffic generating leads and maximizing marketing performance across our dealership network.

$85-$100k/year

Responsibilities

1. Manage and optimize Google Ads campaigns including Performance Max (PMax) and VehicleListing Ads (VLAs).
2. Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
3. Analyze campaign results and provide actionable insights to improve ROI.
4. Manage budgets and optimize for lead generation and vehicle sales.
5. Partner with internal teams and vendor partners to execute successful digital marketing strategies.
6. Stay current on Google Ads GA4 and emerging digital marketing trends.

Qualifications

1. 3 years of experience managing paid digital media campaigns.
2. Hands-on experience with Google Ads Performance Max (PMax) Vehicle Listing Ads (VLAs) and Google Analytics 4 (GA4).
3. Strong analytical skills with experience interpreting campaign performance data.
4. Experience with Google Merchant Center Looker Studio or automotive digital marketing is a plus.

Why Luther

Join one of the Midwests largest automotive groups and help shape the future of our digital marketing efforts. If youre data-driven results-focused and passionate about digital advertising wed love to hear from you.

Offers of employment are contingent upon successfully passing a background screening including a criminal background check a review of motor vehicle records and verification of social security number.