Media Executive (Senior) Wkyt

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT:

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment and WKYT has emerged as the news leader producing 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced yet fun environment.

Lexington is home to a thriving downtown scene phenomenal restaurants and breweries and of course Keeneland Race Course the most beautiful horse track youll ever visit. For outdoor enthusiasts Red River Gorge and the Appalachian Mountains are calling your name. And in the summers Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky where basketball is a way of life! Once you see a game at historic Rupp Arena your life will never be the same!

Job Summary/Description:

WKYT Gray Medias CBS affiliate in Lexington Kentucky is seeking a SALES SUPER STAR to join our elite team of multi-media advertising and marketing professionals.

We want STARS with a track record of closing contracts to grow our commanding share of local broadcast and digital revenue. Our ideal candidate is a seasoned media sales professional who thrives on closing deals building client relationships and consistently delivering results. We provide the training tools products and environment for you to achieve unlimited professional and financial success!

As a Senior Media Executive at WKYT you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.

Duties/Responsibilities include but are not limited to:

New Business Development/Prospecting/Account Management
Meet or exceed weekly and monthly sales activity benchmarks: cold calls new business meetings and closed deals
Build and maintain a robust pipeline of high-quality prospects with significant revenue potential through cold calling networking and referrals
Manage an existing list of established clientele
Present customized marketing packages and advertising campaigns to decision-makers
Close deals and negotiate contracts
Utilize CRM and client management tools to track activity pipeline and sales performance
Maintain accurate records of all client interactions proposals and closed business
Handle billing inquiries and manage payment collections
Collaborate effectively with internal departments including creative traffic digital and support staff
Prepare weekly sales reports and forecasts

Qualifications/Requirements:

2 years of proven success in outside sales media sales or B2B sales with a documented track record of exceeding budgets
Demonstrated ability to consistently close new business and grow accounts
Strong prospecting and cold-calling skills
Expert relationship-building and networking abilities
Excellent communication skills both written and verbal with professional grammar
Outstanding presentation skills with the ability to influence and persuade buyers
Exceptional customer service orientation and follow-through
Strong organizational and time management skills with the ability to work independently
Self-motivated with competitive drive and entrepreneurial mindset
Professional appearance integrity and discipline

Preferred Qualifications:
Bachelors degree in Business Communications Marketing or related field (or equivalent years of sales experience)
Previous media sales experience (broadcast digital or streaming)
Experience selling to local or regional businesses
Familiarity with CRM systems (Salesforce Wide Orbit or similar platforms)
Background in marketing advertising or digital media

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Senior IC