Media Executive (Business Development) Wsfa

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSFA:

WSFA 12 News is the dominant television and digital media station in Montgomery Alabama. For over 70 years WSFA 12 News has served a 15-county DMA and is Central and South Alabamas most trusted source for news weather and sports information on-air and online.

Job Summary/Description:

WSFA 12 News in Montgomery AL has an immediate opening for a Business Development Media Executive to join our team of integrated marketing/advertising professionals. Through the use of effective research marketing and advertising we help our clients find and keep their very best customers. Our goal is to grow our already commanding share of the local broadcast and digital revenue market. If you have media sales experience or a background/ education in Business and see yourself as a high-energy creative individual who likes working with people this could be your opportunity. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit.

Duties/Responsibilities include but are not limited to:

- Research opportunities in your market generate or follow through on sales leads both warm and cold and manage an active pipeline of potential revenue.
- Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
- Be an expert in marketing and provide expert insights recommendations and consultancy to build productive and long-lasting relationships.
- Maintain a consistent pipeline build pipeline velocity and forecast with accuracy monthly.
- Design write and present marketing presentations.
- Meet or exceed sales expectations goals and budgets and manage your book of sales revenue for retention and growth.
- Manage your book of business using multiple CRM and client management tools and software.
- Communicate and collaborate effectively internally across all WSFA departments and support staff.

Qualifications/Requirements:

- 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience preferred)
- Effective prospecting and proven revenue pipeline-building skills.
- Ability to think critically and design solutions for complex problems.
- Ability to successfully manage ambiguity and unexpected change.
- Be teachable and open to best practices and feedback as a means of continuous improvement.
- Be consistent at delivering results through perseverance humility and a positive outlook in the face of challenges.
- Must be comfortable selling to challenging and building trust-based value-added relationships with executives.
- Must meet the Gray Television driving requirements and have a valid drivers license.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WSFA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Exec