Media & Entertainment — Ad Tech Consultant

EPAM is growing its Media & Entertainment practice and we are looking for an Ad-Tech Consultant to help media companies modernize their advertising technology ecosystems and drive monetization at scale. This role sits at the intersection of ad tech strategy client delivery and business development. You will work with broadcasters streaming platforms content owners publishers and sports organizations tackling the most complex Advertising Technology challenges in the industry programmatic monetization OTT/CTV inventory strategy retail media network buildouts and navigating the shift to a cookieless privacy-first ecosystem. If you want to shape how the M&E industry buys sells and optimizes advertising at scale this is the role.

Req#

• Apply deep knowledge of advertising technology ecosystems spanning programmatic buying and selling ad serving audience targeting and inventory monetization across linear digital and streaming environments
• Analyze client ad- tech platforms and identify gaps inefficiencies and growth opportunities
• Develop transformation roadmaps and modernized ad tech architectures aligned to client monetization goals and emerging industry standards
• Apply working knowledge of major ad- serving and programmatic platforms (e.g. Magnite Freewheel The Trade Desk Google Ad Manager) to design practical scalable solutions
• Shape and support OTT/CTV monetization strategies retail media network buildouts and programmatic direct and open marketplace initiatives
• Stay current on emerging ad tech trends in M&E including identity resolution privacy-safe data sharing alternative ID solutions and the evolution of the cookieless ecosystem and translate them into actionable client strategies
• Lead and support engagements end-to-end: work planning requirements documentation stakeholder workshops stakeholder management solution design deliverable ownership and team oversight
• Manage client expectations throughout the project lifecycle and provide alternative recommendations when needed to keep objectives on track
• Build trusted relationships with mid- to senior-level business and technology stakeholders
• Develop and deliver client presentations workshops and written work products that translate complex ad tech concepts and monetization strategies into clear business language
• Quickly assess client challenges and engage cross-functional partners to develop the right solutions
• Anticipate and mitigate project risks with sound judgment on when to escalate to senior leadership
• Partner with EPAM Client Partners and sales teams to engage prospects across the full sales lifecycle from initial scoping through proposal and close
• Lead the authoring of proposals and statements of work for complex engagements
• Design project teaming models and produce accurate effort and cost estimates
• Clearly communicate scope assumptions and risk to both technical and executive audiences
• Support pursuit activities and contribute to EPAMs Media & Entertainment go-to-market strategy
• Contribute to EPAMs point of view in the Media & Entertainment space through internal communities white papers and external-facing content
• Mentor junior consultants and contribute to raising the quality bar across the practice
• Support recruiting methodology development and internal growth initiatives

• 4 years of experience in M&E consulting and advisory
• 8 years of client-facing roles (e.g. management consulting media technology or as an M&E practitioner
• Hands-on knowledge of programmatic protocols (OpenRTB VAST/VMAP) and major ad-serving platforms (e.g. Magnite Freewheel)
• In-depth understanding of the buy-side and sell-side ecosystems (DSPs SSPs DMPs SSP wrappers header bidding).
• Familiarity with Customer Data Platforms (CDPs) such as Adobe Real-Time CDP Salesforce Data Cloud or Tealium
• Proven ability to translate business challenges into technology and process solutions and communicate them to executive audiences
• Understanding of privacy-safe data sharing ecosystems
• Clear understanding of current industry headwinds including third-party cookie deprecation privacy regulations (GDPR CCPA) and alternative identity solutions
• Experience implementing or scaling Retail Media Networks (RMN) or monetizing streaming/OTT/CTV inventory
• Strong analytical skills including process mapping business case development and solution evaluation
• Certifications in major advertising or cloud platforms
• Bachelors degree in Engineering Computer Science Information Systems Business Administration or a related field; advanced degree a plus
• Excellent written and oral communication skills; comfort building and presenting client-facing materials (PowerPoint Visio Excel)