Media Associate
Boston, MA - USA
Job Summary
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
Right now were looking for a Media Associate with a keen attention to detail wholl support the team in bringing that transformation to life. Youll be tasked with a ton but youll be challenged and rewarded as you work with and learn from the best in the business. Up for it Read on.
Media at Digitas always has its surprises but here are a few things you can expect to be accountable for on a given day:
- Gathering information during the media strategy and planning stage (cue impeccable research & organization skills)
- Mastering media research tools (e.g. Kantar Pathematics) to understand competitive insights that will power winning strategies
- Partnering with Connections Strategy to pull audience information in proprietary tools to build out the right strategies to resonate
- Assisting in developing and executing multi-channel media plans supporting video programmatic search social direct buys and more.
- Managing Requests for Proposals (RFPs) with internal agency activation teams and marketplace partners; overseeing the execution of approved media buys.
- Maintaining flowcharts to ensure accurate tracking of media plans in market and updating for clients on a regular basis
- Inputting data into client-facing presentation formats (e.g. PowerPoint Prezi Keynote) for review and approval.
- Organizing and overseeing the trafficking and implementation process of creative as well as monitoring campaign delivery and compiling reporting
- Working closely with client and agency analytics ad operations and creative teams to enhance campaign effectiveness.
- Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company)
- Computer skills that make the old guys envious as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
- Effective time-management impeccable attention to detail and a compulsive ability to stay organized amidst many moving parts
- Amazing communication skills youre straightforward youre candid and above all youre thoughtful & kind
- Proficiency in managing numbers if you can whip through an Excel document youve got an ace in your pocket
- A love of media and the motivation to learn everything you can and get better at everything you do
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.
Got the sparkle Apply if you believe your unique skills are a fit.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more