Marketing Strategy Manager

About the role

TheMarketing Strategy Managerwill support the development and execution of brand and marketing strategies for a growingplus-size womens fashion retailer Lane Bryant. This role is responsible for building a strong inclusive brand presence that resonates with our existing plus-size customers drives customer acquisition and retention and supports revenue growth across all marketing channels both digital and in-store.

The ideal candidate combinesstrategic & execution brand leadership data-driven marketing expertise and a deep understanding of the plus-size fashion customer. They will oversee multi-channel marketing initiatives collaborate cross-functionally with merchandising planning e-commerce stores social and creative teams and ensure the strategic intent of seasonal monthly & weekly plans are met.

The impact you can have

Brand Strategy & Execution

• Support the development and execution of a 360 omni comprehensivebrand strategythat strengthens brand awareness consideration loyalty & lifetime value through purchase frequency as well as market differentiation.

• Champion a brand voice that reflectsinclusivity confidence and empowermentfor plus-size women.

Marketing Campaigns & Growth

• Support Director of Marketing to deliver executional plan of integrated marketing campaignsinclusive of product launches and always-on key items across ecommerce social email influencer paid media credit & loyalty and in-store channels - ensuring consistency alignment and flawless execution.

• Manage execution of seasonal events and collaborations with marketing team to deliver socially relevant brand content including customer contests and influencer collaborations executing across all channels.

• Oversee and support weekly/daily product & promotional messaging across email social site & paid media.

• Collaborate with creative & visual on in-store sign execution aligning product knowledge navigation creative assets & promotional messaging to seasonal strategy.

• Support routing of 360 strategy plans & hindsights in order to align and analyze marketing performance metrics and optimize campaigns.

• Establish solid collaborative relationships with merchandising partners to ensure product knowledge and education is delivered to all cross-functional marketing partners.

Leadership & Team Development

• Ideate and support director to create tools that support total brand marketing team members and external partners or agencies.

• Organize and lead monthly floorset kick offs weekly strategy work sessions and seasonal event planning meetings.

• Download cross functional teams on strategy and promotional shifts.

Youll bring to the role

• 58 years of experience inbrand marketing digital marketing or integrated marketing

• 1-3 years in amanagement marketing role

• Experience infashion retail or e-commerce on a national scale

• Proven success managingmulti-channel marketing campaigns

• Strong analytical and data-driven decision-making skills

• Experience working withplus-size inclusive or body-positive brands

• Knowledge of fashion industry trends and consumer behavior

• Experience with marketing & reporting platforms such as Figma Adobe Creative Suite Google Docs Adobe analytics tools.

• Integrated marketing campaign management

• Digital marketing & performance marketing

• Influencer and partnership marketing

• Customer insights & data analysis

• Project management & cross-functional leadership

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands subject to each brands discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands.

• A culture of giving back local volunteer opportunities annual donation and volunteer match to eligible nonprofit organizations and philanthropic activities to support our communities.*

• Medical dental vision insurance & 401(K).*

• Employee Assistance Program (EAP).

• Time off paid time off & holidays.*

• Any job offer will consider factors such your qualifications relevant experience and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• Hybrid: This position works in a hybrid model with 3 days per week worked in office

• Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

#LI-LL1

Location:

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidates qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy) race color national origin religion age disability genetic information military status sexual orientation gender identity or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact The Company will make reasonable accommodations for otherwise qualified applicants or employees unless such accommodations would impose an undue hardship on the operations of the Companys business. The Company will not revoke or alter a job offer based on an applicants request for reasonable accommodation.