Marketing Specialist

Are you a self-motivated marketer who thrives in an environment where you actually own the strategy and execution A leading manufacturer of industrial power testing equipment is looking for a Marketing Specialist to step into a brand-new "Department of One" role.

Working directly with executive leadership sales and engineering you will translate heavy-duty technical products into compelling messaging that drives leads and builds brand awareness in a B2B environment. If you want to escape corporate bureaucracy and run an entire brand function from top to bottom this is your spot.

What Youll Do:

• Content & Technical Copywriting: Create clear engaging copy for email social media sales decks and B2B white papers (partnering with engineering to break down complex technical topics).
  

• Digital Campaigns & CRM: Plan and execute integrated email and digital marketing campaigns using Salesforce.
  

• Website Management: Keep website content fresh optimize SEO and manage regular updates.
  

• Events & Sales Support: Organize and occasionally attend industry trade shows customer showcases and open houses while equipping the sales team with high-impact pitch materials.
  

• Analytics & Insights: Track campaign ROI report on market trends and maintain clean lead data in the CRM.