Marketing Specialist (Senior)

• Lead developer-focused growth and digital marketing campaigns.
• Manage paid social email content SEO and lifecycle marketing.
• Build and optimize automated customer/developer journeys.
• Use analytics and insights to improve engagement conversion and ROI.
• Partner with Product Engineering Sales Creative and Marketing Ops teams.

Key Requirements and Technology Experience:

• Defining Role Scope:Outlined responsibilities focusing on performance marketing paid media strategies and managing a $10 million budget with close partnership alongside product marketing managers (PMMs) and media agencies.
• Targeting Developer Audience:Emphasized targeting B2B or SaaS backgrounds familiar with technical mobile and web developers (Android and Chrome ecosystems) to drive adoption of developer tools.
• Evaluating Key Expectations:Highlighted the need for 10 years of experience (with recent paid media experience in the last 5 years) strong cross-functional stakeholder management strategic campaign oversight rather than direct technical execution and comfort operating in ambiguity.
• Team Structure & KPIs:Placed the role within the growth team alongside paid media social creative/content and email/lifecycle streams evaluating success on paid media expertise collaboration and business-impacting problem-solving.

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