Marketing Specialist

Position Overview
Marketing Specialist

The Marketing Specialist supports Auritas marketing strategy brand presence and business growth
through the development and execution of marketing content product messaging digital campaigns
social media website initiatives and related marketing programs. This position combines strong
writing storytelling creative organizational and digital marketing capabilities to communicate the
value of Auritas products services technologies and solutions to target audiences.
Working closely with leadership and cross-functional stakeholders this role helps translate business
priorities and product capabilities into clear compelling marketing communications. The Marketing
Specialist is expected to be a self-starter who can independently manage multiple priorities
coordinate marketing activities and deliver high-quality work across a variety of formats and
channels.
Key Responsibilities
Content Strategy & Creation
Create and maintain marketing content across multiple formats including articles graphics
website content presentations and video.
Develop clear compelling copy that supports brand awareness thought leadership demand
generation and product marketing objectives.
Write edit proofread and refine marketing materials while maintaining consistency in voice
messaging grammar and quality.
Develop storytelling that translates complex technology products and services into accessible
and engaging content for target audiences.
Repurpose content across channels and formats to extend reach improve engagement and
support integrated marketing campaigns.

Coordinate content development from concept through review approval publication and ongoing
optimization.
Product Marketing & Positioning
audience-specific communications.
sales enablement content.
Support product marketing initiatives through clear messaging positioning value propositions and
Translate product capabilities and differentiators into customer-focused marketing messages and
Collaborate with internal stakeholders to gather product solution and market information and
convert it into effective marketing assets.
Help maintain consistent positioning and messaging across websites campaigns presentations
social channels and other customer-facing materials.
Digital Marketing Website & Social Media
Develop and manage content for digital channels including the Company website and social
media platforms.
Create and publish social media content for channels including LinkedIn and YouTube.
Support website content updates page development content organization and ongoing
Apply SEO AEO AIO/GEO concepts where appropriate to improve content discoverability
Monitor digital content performance and identify opportunities to improve engagement reach and
Support the planning and execution of marketing campaigns promotions events and other brand-
Develop creative concepts and marketing assets for campaigns website initiatives presentations
Apply creativity and sound judgment to campaign concepts website design visual
communications and content experiences.
Coordinate campaign deliverables timelines reviews approvals and publishing requirements.
AI & Emerging Marketing Techniques
Apply AI-enabled marketing techniques and tools to support content creation research campaign
development personalization and marketing efficiency.

improvements.
relevance and visibility.
effectiveness.
Campaigns & Creative Marketing
building initiatives.
and other communications.
Evaluate emerging marketing technologies and approaches and recommend practical applications
that improve marketing effectiveness.
Use sound judgment when applying AI-generated content and ensure final deliverables meet
Company quality accuracy brand and messaging standards.
Marketing Technology & Operations
activities.
Use marketing and business applications to organize campaigns content contacts and marketing
Support marketing workflows involving platforms such as Adobe WordPress HubSpot
Salesforce Apollo and similar tools as applicable.
Maintain organized marketing files content libraries campaign materials and supporting
Coordinate with internal stakeholders and external vendors or partners as needed to complete
documentation.
marketing deliverables.
Cross-Functional Collaboration
Partner with leadership and cross-functional teams to understand business priorities and align
marketing activities with Company objectives.
Collaborate with product sales professional services and other stakeholders to develop accurate
and relevant marketing content.
Support internal communications and special marketing projects as assigned.
Maintain professionalism responsiveness and accountability when managing multiple
stakeholders and competing priorities.
Daily Responsibilities
Manage and prioritize assigned marketing activities content requests and deadlines.
Create edit review or publish marketing content across assigned channels.
Coordinate with stakeholders on content requirements approvals and revisions.
Monitor active campaigns website/social content and other marketing activities.
Maintain organized marketing files working documents and content assets.
Identify and address issues that may affect the quality timing or effectiveness of marketing
deliverables.
Weekly Responsibilities
supervisor.
Review upcoming marketing priorities campaigns content needs and deadlines with the

Develop and schedule social media and digital content as appropriate.
Advance active content and campaign projects through drafting review approval and publication.
Review website and digital content for accuracy relevance and opportunities for improvement.
Participate in marketing and cross-functional meetings as requested.
Quarterly Responsibilities
Review marketing content campaigns website initiatives and social media activities for
effectiveness and alignment with business priorities.
Identify opportunities for content optimization campaign improvement and increased digital
visibility.
Support quarterly marketing planning and prioritization activities.
Evaluate emerging marketing practices AI techniques and digital opportunities that may improve
marketing performance.
Annual Responsibilities
Participate in annual marketing planning and strategic priority-setting activities.
Support annual review and refresh of core marketing content product messaging website
content and brand materials.
Participate in annual marketing process evaluations and continuous improvement initiatives.
Complete required Company training and professional development activities.
Additional Responsibilities
Participate in special projects assigned by management.
Support Company events communications campaigns and organizational initiatives.
Recommend process improvements that enhance marketing effectiveness efficiency consistency
and scalability.
Support continuous improvement initiatives throughout the organization.
Perform additional duties as assigned to support Company objectives.
Required Qualifications
Education
Bachelors degree in Marketing Communications Business or a related field preferred or an
equivalent combination of education training and relevant experience.

Required Skills:

WORDPRESS DIGITAL MARKETING ADOBE HUBSPOT PROOFREADING