Marketing Science Senior Analyst BI, Conversational Analytics & Data Engineering

Role Overview

We are seeking a Marketing Science Senior Analyst to help design build and scale modern marketing analytics solutions that connect marketing investments to business outcomes. This role sits at the intersection of data engineering analytics measurement and business intelligence with a strong focus on developing robust data foundations scalable reporting ecosystems and AI-enabled analytics capabilities.

Youre equally comfortable building data pipelines designing reporting frameworks developing dashboards and translating business questions into actionable insights. You will partner closely with Marketing Science Media Analytics CRM and Engineering teams to create scalable solutions that support enterprise B2B marketing measurement and decision-making.

Key Responsibilities

Data Engineering & Data Foundations

• Design build and maintain scalable data pipelines integrating marketing CRM web analytics partner and business outcome data.
• Develop unified data models that support cross-channel measurement and reporting.
• Establish data governance documentation taxonomy standards and metadata management processes.
• Implement data quality controls automated validation checks and anomaly detection mechanisms.
• Support the development of scalable reporting datasets and semantic layers consumed by dashboarding and analytics tools.
• Collaborate with technical teams to optimize data architecture performance and reliability.

Analytics Reporting & Dashboard Development

• Design and develop dashboards and reporting solutions for executive operational and campaign-level stakeholders.
• Translate business objectives into KPIs reporting frameworks and measurement solutions.
• Build scalable datasets calculated metrics and reusable reporting structures.
• Support self-service analytics initiatives by creating intuitive reporting experiences.
• Deliver regular performance reporting campaign analysis and insight generation.
• Support Quarterly Business Reviews (QBRs) campaign recaps and stakeholder presentations.

Measurement & Marketing Analytics

• Develop and maintain measurement frameworks aligned to marketing and business objectives.
• Define KPIs across demand creation engagement progression conversion and pipeline contribution.
• Establish performance baselines and benchmarking methodologies.
• Conduct analytical deep dives to identify opportunities for optimization and growth.
• Support advanced analytics initiatives including attribution forecasting trend analysis audience segmentation and marketing effectiveness studies.
• Partner with stakeholders to ensure measurement approaches evolve alongside business priorities.

AI & Conversational Analytics

• Support the adoption of AI-enabled analytics and reporting capabilities.
• Develop automated insight generation and performance monitoring processes.
• Implement anomaly detection and alerting frameworks to proactively identify issues and opportunities.
• Enable conversational analytics experiences that allow stakeholders to interact with data through natural language.
• Evaluate emerging technologies that improve reporting efficiency and decision-making.

Collaboration & Leadership

• Partner with Marketing Science Media CRM Analytics and Engineering teams to align business requirements and technical solutions.
• Present findings insights and recommendations to stakeholders in a clear and actionable manner.
• Contribute to analytics best practices governance standards and documentation.

Experience

• Bachelors degree in Business Analytics Computer Science Engineering Statistics Mathematics Economics or a related quantitative field.
• 3-5 years of experience in Marketing Analytics Business Intelligence Data Analytics Data Engineering or Marketing Science.
• Strong SQL skills and experience working with large and complex datasets.
• Experience building and maintaining data pipelines ETL/ELT processes and data integration workflows.
• Hands-on experience developing dashboards and business intelligence solutions.
• Experience translating business needs into reporting requirements and analytical solutions.
• Familiarity with cloud-based data platforms and modern data architectures.
• Strong analytical problem-solving and stakeholder communication skills.

What we offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation compassionate leave sick days and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more

At Critical Mass we value our employees and offer competitive compensation and benefits packages. If youre looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team towork from anoffice a minimum of 3 days a week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings filter keywords during the review of prospective candidates and in some cases transcribe interviews with our recruiters. Human review remains central to the process and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Senior IC