Marketing Science, Analyst Media

Role:

As a Media Analyst you will support the measurement reporting and analysis of paid media campaigns helping teams understand performance and identify opportunities to optimize media investments.

You will partner closely with media strategy and account teams to translate campaign objectives into measurable KPIs monitor performance across channels and turn data into clear actionable insights. You will play a key role in ensuring reporting is accurate consistent and focused on the metrics that matter most to campaign and business objectives.

This role connects media performance to broader marketing goals by identifying trends evaluating campaign effectiveness supporting test-and-learn initiatives and helping teams make data-informed optimization decisions.

You will:

Media Measurement & Performance

• Support the development and maintenance of measurement frameworks that connect campaign objectives media tactics and KPIs.
• Analyze campaign performance across paid media channels including paid search paid social display programmatic online video and other digital media.
• Monitor performance against campaign goals benchmarks and historical results.
• Identify performance trends opportunities and areas requiring further investigation.
• Partner with media teams to provide actionable optimization recommendations.
• Help establish campaign benchmarks and baselines using historical performance data

Reporting & Insights

• Develop recurring campaign performance reports and dashboards across media channels.
• Translate media data into clear insights implications and recommended actions.
• Support monthly quarterly and campaign recap reporting including Quarterly Business Reviews.
• Analyze performance by channel campaign audience creative placement format and other relevant dimensions.
• Develop concise performance narratives that help stakeholders understand what happened why it happened and what we should do next.
• Provide creative and media optimization insights based on campaign performance

Data & Dashboards

• Build and maintain dashboards and reporting tools that provide visibility into campaign performance.
• Work with data from media platforms ad servers web analytics platforms and third-party measurement partners.
• Perform ongoing data QA to ensure reporting accuracy and consistency.
• Investigate data discrepancies and partner with appropriate teams to resolve tracking or reporting issues.
• Ensure campaign taxonomy and naming conventions are accurately reflected across reporting.

Collaboration

• Partner closely with media planners buyers account teams strategists and analytics stakeholders.
• Participate in campaign planning discussions to ensure measurement considerations are incorporated from the beginning.
• Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
• Support senior analytics team members on larger measurement initiatives and ad hoc analyses.
• Contribute analytics and media performance insights to presentations proposals and client deliverables.

You have:

• B.S. degree in a quantitative or technical field (Economics Mathematics Computer Science Business etc.)
• 35 years of experienceleading analytics deliverables in media marketing science ideally within B2B contexts.
• Experience analyzing performance across digital media channels such as paid search paid social programmatic display online video and/or connected TV.

• Strong understanding of common media metrics including impressions reach frequency CPM CTR CPC video completion rate conversion rate CPA and ROAS.
• Experience working with media platforms and reporting data from platforms such as Google Ads Meta LinkedIn TikTok DSPs or ad servers.
• Experience with web analytics platforms such as Google Analytics or Adobe Analytics.
• Strong proficiency in Excel and experience working with large datasets.
• Experience with data visualization and dashboarding platforms such as Tableau Power BI Looker Studio or similar tools.
• Ability to identify trends within complex datasets and translate findings into clear actionable recommendations.
• Strong attention to detail and commitment to data accuracy and quality.
• Strong written and verbal communication skills with the ability to explain analytical findings to non-technical audiences.
• Working knowledge of SQL or other analytical tools is a plus.
• Experience with B2B media CRM account-based marketing or lead-generation campaigns is a plus.
  
  

What We Offer:

• Global maternity and parental leave
• Work-life balance
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• AsociaciónSolidarista- You can join voluntarily

At Critical Mass we value our employees and offer competitive compensation and benefits packages. If youre looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team towork from anoffice a minimum of 3 days a week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings filter keywords during the review of prospective candidates and in some cases transcribe interviews with our recruiters. Human review remains central to the process and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

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