Marketing & Sales Coordinator

Position Responsibilities:

Marketing & Brand Support

• Coordinate the development production and distribution of marketing materials and collateral.
• Assist in executing marketing campaigns that support company growth customer retention recruiting and brand awareness.
• Ensure consistency of the Bassett brand across all marketing and communication materials.
• Maintain marketing asset libraries templates and digital files.
• Support advertising sponsorship and promotional initiatives.

Content Creation & Communications

• Assist with the creation and distribution of internal and external communications including newsletters articles project spotlights press releases case studies and associate communications.
• Draft proofread edit and format marketing and sales content.
• Coordinate photography video and other visual content for marketing initiatives.
• Assist with production of company videos presentations and digital media content.

Digital Marketing

• Assist with social media planning content creation posting and engagement.
• Support website updates content management and search engine optimization (SEO) initiatives.
• Assist with email marketing campaigns and marketing automation activities.
• Monitor marketing performance metrics and compile reporting data.

Business Development & Sales Support

• Support proposal development by coordinating content formatting documents and maintaining proposal resources and templates.
• Assist with the creation and maintenance of sales presentations and customer-facing materials.
• Support CRM administration through data entry list management reporting and user assistance.
• Help coordinate lead tracking and marketing support activities for business development efforts.

Events & Recruiting Support

• Coordinate company participation in trade shows customer events career fairs recruiting events and community engagement activities.
• Manage event registrations attendee communications logistics signage promotional materials apparel and giveaways.
• Support recruiting marketing initiatives and employer branding efforts.
• Coordinate event follow-up communications and reporting.

Administrative & Project Coordination

• Track project schedules deadlines and deliverables.
• Coordinate vendor relationships for printing promotional products apparel signage and marketing materials.
• Assist with invoice processing budget tracking and purchase requests.
• Maintain marketing inventory including promotional products and event materials.
• Organize and maintain department files and records.

Team Participation

• Promote and support Bassett Mechanicals mission values and brand standards.
• Support and maintain a safe and Lean working environment.
• Participate in continuous improvement initiatives.
• Perform other duties as assigned.

Summary of Skills Knowledge and Abilities

Education & Experience

• Associates or Bachelors degree in Marketing Communications Business Public Relations Graphic Design or a related field preferred.
• Minimum of 2 years of experience in marketing communications sales support event coordination or a related role preferred.

Knowledge & Skills

• Strong written verbal and interpersonal communication skills.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Microsoft Office Suite including Word Excel PowerPoint and Outlook.
• Experience with CRM platforms and marketing software preferred.
• Familiarity with social media platforms email marketing tools and website content management systems.
• Strong attention to detail and commitment to quality.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic graphic design photography and content creation skills preferred.
• Strong customer service mindset and professional demeanor.