Marketing Operations Senior Analyst

As the Marketing Operations Senior Analyst youll help operate and improve the marketing operations foundation for eVestment supporting campaign execution marketing automation lead management reporting data quality documentation and connected martech workflows.

Youll thrive in this position if youre detail-oriented solutions-focused and energized by translating business needs into scalable processes and reliable reporting in a fast-paced cross-functional environment.

Key Responsibilities

• Serve as the Pardot/Account Engagement administrator and subject matter expert managing user setup folder governance platform limits quarterly release reviews and operational standards.
• Partner with the eVestment marketing team on building and maintaining Salesforce connected campaigns forms completion actions automation rules campaign assets event execution campaign member management list hygiene and data uploads.
• Own and optimize lead management processes including routing Sales/BDR handoff SLAs training and feedback loops that improve follow-up and conversion visibility.
• Build maintain and refresh executive-ready CRM Analytics (Tableau) and Salesforce dashboards partnering with reporting owners to keep dashboards current consistent and usable for Marketing Sales and leadership stakeholders.
• Serve as first-line operational support for Pardot connected martech platforms including CRM Analytics Goldcast Storylane Highspot Bizzabo BriteVerify DemandTools Knak and 6sense.
• Coordinate with platform owners and business partners on integration updates launch readiness and support troubleshooting documentation adoption planning training and post-launch optimization.
• Maintain process documentation onboarding materials best practices dashboard guidance data quality standards field definitions campaign member logic and source-of-truth references to improve consistency across teams and reporting outputs.
• Apply an AI-forward mindset by looking for opportunities to use automation AI-assisted workflows and emerging tools to improve efficiency documentation reporting enablement and operational decision-making.

Required Qualifications

• Bachelors degree in marketing business communications or equivalent experience.
• 35 years of experience in marketing operations revenue operations marketing automation or campaign operations ideally in financial services SaaS or capital markets.
• Hands-on admin experience with Salesforce and Pardot/Account Engagement or a comparable marketing automation platform.
• Strong attention to detail and experience documenting processes training new users presenting supporting operational change management following governance standards and naming conventions.
• Strong project management organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment; experience with workflow management platforms such as is a plus.

• Comfort working cross-functionally with Marketing Sales Revenue Operations Salesforce/technology teams and enablement partners.

Preferred Qualifications

• Experience supporting CRM Analytics/Tableau/Databricks/Power BI or similar tool Salesforce marketing dashboards and campaign attribution.
• Exposure to martech platforms such as 6sense Goldcast Storylane Highspot Bizzabo BriteVerify DemandTools Knak or Gong.
• Working knowledge of marketing privacy consent and customer data governance requirements such as GDPR CCPA and CAN-SPAM.

This position will be located inAtlantaand offers the opportunity for a hybrid work environment at least 3 days a week in-office subject to change providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.

We are committed to fostering an inclusive workplace where diverse perspectives experiences and identities are valued and celebrated.

We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

What We Offer

Were proud to offer a competitive rewards package that is meaningful recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaqs overall success.

The base pay range for this role is $73000 - $124000. In addition to base salary Nasdaq provides a generous annual bonus/commission (short-term incentive) and equity (long-term incentive) comprehensive benefits and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate including but not limited to: skill set experience education/training business needs and market demands.

Nasdaqs programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match Employee Stock Purchase Program with 15% discount Student loan repayment program up to $10k Company paid life and disability plans Generous paid time off
• Prioritize Health: Comprehensive medical dental and vision coverage Health spending account with employer contribution Paid flex days to support mental wellbeing Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions) Paid parental leave Fertility benefits Paid bereavement leave
• Connect with Community: Company gift matching program Employee resource groups Paid volunteer days
• Grow Career: Education Assistance Program Robust job skills training and Professional development opportunities

For more information visit Nasdaq Benefits & Rewards Career page.