Marketing Operations Coordinator

At Barnes & Noble Education (BNED) we are dedicated to making tomorrow a better more inclusive and smarter world by servicing all who work in education. As a leading solutions provider for the education industry we are committed to driving affordability accessibility and achievement at hundreds of academic institutions nationwide by ensuring millions of students are equipped for success in the classroom and beyond. Together our teams work to elevate lives through education.

To support this mission we are seeking a Marketing Operations Coordinator who will support the execution measurement and continuous optimization of marketing programs that drive customer acquisition engagement renewals and business growth. Working cross-functionally with marketing sales and business stakeholders this role provides operational support across marketing campaigns lead management Salesforce administration reporting and analytics webinars events and marketing technology platforms. The Coordinator helps ensure data integrity streamline marketing processes optimize campaign execution and deliver actionable insights that improve marketing effectiveness strengthen pipeline performance and enable informed business decision-making.

• Coordinate the execution of marketing campaigns across email digital webinar and event channels.
• Support new business and renewal marketing programs through campaign tracking lead management and performance monitoring.
• Assist with content coordination distribution and campaign deployment activities.
• Coordinate webinar and event logistics including registrations attendee communications reporting and follow-up activities.
• Maintain Salesforce campaign records lead data and reporting accuracy to support marketing and sales alignment.
• Support data management activities including data cleansing segmentation list management and quality assurance.
• Monitor lead routing processes lead status updates and marketing automation workflows to ensure timely follow-up and accurate reporting.
• Assist with the administration and ongoing maintenance of marketing technology platforms and tools.
• Prepare and maintain marketing reports dashboards and performance metrics to measure campaign effectiveness and pipeline contribution.
• Identify opportunities to improve marketing processes workflows and operational efficiency.
• Collaborate with Marketing Sales and other business stakeholders to support marketing initiatives and business objectives.
• Additional responsibilities as required.

• Bachelors degree in Marketing Business Communications or a related field preferred.
• 13 years of experience in marketing marketing operations sales operations demand generation or a related field.
• Experience with Salesforce or other CRM platforms as well as familiarity with marketing automation platforms digital marketing channels and campaign execution processes preferred.
• Strong organizational project coordination and time management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent attention to detail with a commitment to data accuracy quality and process excellence.
• Proficiency in Microsoft Excel PowerPoint and reporting and analytics tools.
• Strong written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.

We believe your success is our success so our benefits package is designed specifically to support you in every aspect of your life. At BNED we offer a variety of programs and resources to support the physical mental and financial well-being of our employees by offering a competitive total rewards package for full-time employees which includes medical dental and vision plans 401k with an annual discretionary match life insurance commuter benefits paid time off with paid holidays and a broad range of other benefits.

The hiring range for this position is $25-29 per hour.This range represents the base salary only in good faith at the time of posting. Actual compensation will be determined based on factors such as relevant experience skills and qualifications.

At Barnes & Noble Education we empower everyone. Our mission is to support students faculty and schools serving as a catalyst to meet the evolving needs of the education system and a new generation of students. That starts with fostering an environment for our employees where diversity and individuality is celebrated.

Barnes & Noble Education is an Equal Employment Opportunity and Affirmative Action Employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy sexual orientation gender identity or gender expression) national origin age disability genetic information protected veteran status or any other characteristic protected by applicable federal state or local law.

Barnes & Noble Education provides reasonable accommodation to qualified individuals with disabilities throughout the application and employment process. If you need a reasonable accommodation to complete an application or participate in the interview process please contact .

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