Marketing Manager

At Dahl Automotive we value our team above all else. We are proud of our culture and the career path opportunities we provide! Its our Mission to Keep People Moving and as a member of our team we look forward to supporting and challenging you to success in this critical role and through your career path. Join our team and become part of a legacy that is more than 100 years in the making!

Join the Dahl Automotive team as a Marketing Manager! This position will lead Dahl Automotives marketing strategy and brand image across all 16 locations throughout Wisconsin and Minnesota. You will strengthen and grow our brand by developing a social media strategy with original engaging content at each dealership and at the group-wide level. This role will focus on driving measurable lead generation increasing market share improving customer engagement and delivering a strong return on marketing investment. Youll also ensure each location maintains a consistent brand experience while meeting manufacturer requirements and local market needs. If youre a creative driven marketing leader whos ready to make an impact across a growing automotive group wed love to hear from youapply today and join the Dahl Automotive team!

Responsibilities

• Lead Dahl Automotives overall marketing strategy across all 16 locations ensuring consistency while supporting the unique needs of each dealership.

• Develop social media strategy and determine who will execute (partners in-house or hybrid); establish clear expectations for content quality volume creativity and turnaround times.

• Hire coach and manage any additional marketing team members as needed.
• Build and maintain a content calendar across Instagram TikTok Facebook YouTube and LinkedIn balancing inventory sales fixed operations community culture and recruiting content.
• Establish a repeatable content-production workflow including shoot days at each location editing approvals scheduling and asset management.
• Set and enforce Dahl Automotive brand standards OEM compliance and advertising-disclosure requirements across all marketing and social content.
• Partner with GMs and Sales Managers on inventory-driven campaigns aged-unit movement monthly payment offers and other sales initiatives.
• Oversee inventory syndication and third-party listings including Autotrader CarGurus and Facebook Marketplace and evaluate the ROI of each platform.
• Own dealership website marketing including content merchandising SRP/VDP experience offers and conversion optimization.
• Work with website providers to create and maintain monthly website coupons incentives and special offers.
• Drive service and parts marketing through retention campaigns declined-service follow-up tire and accessory promotions seasonal campaigns and service scheduler optimization.
• Manage community sponsorships charitable giving local events and other community-focused marketing initiatives.
• Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
• Track marketing performance and use data to improve lead generation market share customer engagement and overall marketing ROI.
• Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Qualifications

• 5 years of marketing experience with 3 years in automotive retail strongly preferred; multi-store or multi-brand experience is a plus.
• Proven experience hiring managing and developing creative or content teams including setting production schedules and providing editorial feedback.
• Strong understanding of short-form video strategy social media platforms and evolving platform algorithms; able to recognize what makes content effective not just whether it was produced.
• Strong understanding of digital marketing lead generation website performance and marketing analytics.
• Ability to develop marketing strategies that connect creative execution to measurable business results.
• Bachelors degree in marketing business communications or a related field or equivalent professional experience.
• Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
• Valid drivers license and insurable driving record.
• Excellent communication organization leadership and interpersonal skills.
• Creative collaborative and highly accountable with the ability to manage multiple priorities across a multi-location organization.

As part of the Dahl Auto team you will be eligible for all company benefits including paid time off medical dental vision 401k with automatic 3% company contribution life insurance disability insurance accident insurance discounts on vehicles and services and much more!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Required Experience:

Manager