Marketing Manager

Summary

The Marketing Manager will be responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. The ideal candidate will build track and analyze the performance of advertising and email campaigns manage the marketing and ensure that all marketing is in line with the brand identity.

Essential Functions

Evaluate current marketing deficiencies

Provide analytical and technological support and consultation to key stakeholders (i.e. management sales recruiting)

Develop write and organize marketing campaigns strategy and road-map development with sales and recruiting

Develop email campaign benchmarks and performance reporting

Build brand awareness and strengthen existing marketing strategies to include social media marketing campaigns as well as targeted marketing campaigns

Oversee and direct the rollouts of marketing initiative.

Develop write and manage company specific information to facilitate accurate and appropriate RFPIO content development

Competencies:

Project and content management skills

Creative thinking and problem solving

Ability to develop and execute social media campaigns as well as accounts-based marketing campaigns

Strong oral and written communication

Some graphic design skills a plus

Responsible for revenue contribution and performing to KPIs of marketing campaigns/success

Supervisory Responsibility:

This position has no supervisory responsibilities.

Physical Demands:

This is largely a sedentary role; however some filing is required. This would require the ability to lift files open filing cabinets and bend or stand as necessary.

Position Type/Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday from 8:00 a.m. to 5:00 p.m. Evening and weekend work may be required as job duties demand.

Travel:

No travel is expected for this position.

Education and Experience:

Marketing degree or equivalent work experience required

Must have experience creating and implementing social media campaigns

Must have experience developing and executing accounts-based marketing campaigns

Graphic design experience is a plus

Previous experience in the staffing industry is a plus

Additional Eligibility Qualifications:

None required for this position

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

GDH provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender sexual orientation gender identity national origin age disability genetic information marital status amnesty or status as a covered veteran in accordance with applicable federal state and local laws.