Marketing Manager, SaaS

As the Marketing Manager for Xplors Laundry SaaS business unit you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning this role you will run campaigns focused on generating new business customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.

Key Areas of Responsibility

Commercial Performance

• Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell cross-sell and churn reduction growing net retention
• In addition to supporting SaaS revenue growth promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
• Own messaging positioning and launch execution for Laundry SaaS solutions improving conversion rates and customer satisfaction across the funnel
• Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
• Continuously improve marketing efficiency by driving higher return on marketing spend lowering CAC and payback period
• Report on funnel performance with clear KPIs MQLs pipeline contribution CAC and campaign ROI to hold the plan accountable to targets

Strategy & Vision

• Shape the marketing vision and strategy for Laundry SaaS in North America collaborating closely with Product and Sales leaders to identify future growth segments unique points of differentiation and the go-to-market strategy that supports them
• Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning channel investment allocation and in-year quarterly reforecasting of demand targets.

Collaboration & Leadership

• Build strong working relationships across Sales Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets
• Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans
• Mentor marketing specialists and coordinators building upon each ones strengths and providing support to address their development areas.
• Have a bias to action (Move with Purpose Principle) being data driven but also knowing when to move
• Be a culture champion intentionally bring our Create Lasting Communities value to life both in how we market to customers and in making Xplor a fun place to work in a hybrid environment

Qualifications :

• Ability to work in a hybrid model and willing to spend time in the Draper Utah office to build a strong SaaS marketing culture
• Bachelors degree in Marketing Business Communications or a related field preferred; equivalent experience considered.
• 5 years of experience in marketing roles at a B2B SaaS technology company with budget ownership
• Experience marketing SaaS products in an SMB vertical
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Proven record of improving marketing efficiency resulting in lower SaaS CAC faster payback and stronger campaign ROI
• Experience running SaaS demand generation product marketing and content programs end to end
• Experience scaling SaaS marketing programs and the operating cadence behind them
• Team player with focus on relationship building and influencing across business boundaries
• The ability to motivate cross-functional partners in Sales Product and Customer Success and work in a matrixed organization
• Strong track-record of developing marketing talent and managing agency or vendor partners
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
• Ability to manage multiple campaigns launches and priorities simultaneously in a fast-paced SaaS environment
• Hands-on operator and a strong strategic thinker comfortable in the SaaS marketing tech stack
• Proven track record of clear communications with senior stakeholders and across cross-functional teams
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics

The average base salary pay range for this position is $95000 to $115000

May be considered for a discretionary bonus

Location: Salt Lake City or Mountain Time Zone

#LI-Hybrid

Additional Information :

Values and Life at Xplor

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you and describe people you want to work with you will thrive at Xplor.

As an Xplorer you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Some of our perks and benefits are:

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Ready to apply

To start your application please submit your resume and we will be in touch as soon as we can. Please include the word moonshot at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

More about us 

More than 130000 businesses in 72 countries rely on Xplor to run their day and get paid processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. 

Xplor is backed by world-class investors Advent International Battery Ventures and Silver Lake. 

Good to know

To be considered for employment you must be legally authorized to work in the country youre applying for. Xplor does not sponsor visas either at the time of hire or at any later time. 

We kindly ask you to apply through our careers portal or external job boards only. Please dont send your application via email.

To learn more about us and our products please visit  also invite you to check out our Candidate FAQs for more information about our recruitment process and Artificial Intelligence

We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications such as candidate scoring or ranking. These tools support our recruitment process but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.

Xplor is proud to be an Equal Employment Opportunity employer. Were dedicated to attracting retaining and developing our people regardless of gender identity ethnicity sexual orientation disability veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. 

Xplor is committed to the full inclusion of all qualified keeping with our commitment Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly if reasonable accommodation is required to fully participate in the job application or interview process to perform the essential functions of the position and/or to receive all other benefits and privileges of employment please contact us via  

We make it a priority to respond to every applicant.

Remote Work :

No

Employment Type :

Full-time