Marketing Manager

The Opportunity

Alpha Inc. isnt looking for someone to simply manage the marketing calendar.

Were looking for someone who can build the strategy rally the team own the budget strengthen relationships across Hawaiiand prove whats actually working.

This is a hands-on leadership role for a marketer who understands that great marketing is bigger than social posts sponsorships events and communications. Its about connecting strategy relationships data dollars execution to meaningful business results.

Youll own Alphas overall marketing strategy and brand direction lead the Marketing team build stronger systems and measurement practices and help determine where Alpha should show up where we should invest and where we should change course.

One day you may be reviewing KPIs and marketing spend with leadership. The next youre building a community partnership on another island coaching your team through a campaign evaluating a sponsorship opportunity or rolling up your sleeves to get a high-priority initiative across the finish line.

If your idea of marketing leadership is equal parts strategist relationship builder operator coach and brand championwe should talk.

About Alpha Inc.

Founded and grown in Hawaii Alpha Inc. is a locally owned leader whose work spans construction concrete drilling energy infrastructure and vertical. Our story is told through the projects we build the people behind them the communities we serve and the relationships we earn.

Marketings job is to make that story matterand make sure our investment in telling it has purpose.

We live by three core values:

Leading with Heart Build relationships with humility and respect. Listen with intention accept feedback with positive intent and help people grow.

Strength in Unity One team many talents. Collaborate across departments islands projects and communities because the best work happens together.

Alpha Mentality Take ownership. Solve problems. Raise the bar. Keep improving. And when something isnt working dont hide from itfix it.

As Marketing Manager youll be expected to bring those values to life in how you lead your team represent Alpha build partnerships and deliver results.

What You Will Own

Build the Marketing StrategyThen Make It Happen

• Develop and own Alphas annual marketing strategy and plan translating company growth priorities recruiting needs business development objectives culture and community presence into focused initiatives.
• Create a clear roadmap so Marketing operates proactively instead of reactivelywith defined priorities campaigns calendars owners deadlines and outcomes.
• Know when to protect the plan and when a new opportunity is worth changing it.

Own the Dollarsand the Results

• Manage marketing initiatives within the approved budget and make thoughtful decisions about where Alphas marketing dollars can create the greatest impact.
• Establish meaningful KPIs dashboards and reporting across campaigns digital channels events sponsorships partnerships content and other marketing investments.
• We dont want reporting for reportings sake. We want a leader who asks:
• What worked What didnt Why What did we learn And where should we put the next dollar
• Use data audience insights feedback and business priorities to continually improve Alphas marketing effectiveness.

Build Relationships Across Hawaii

• Be a visible credible relationship-driven ambassador for Alpha across Maui Oahu Kauai and Hawaii Island.
• Develop meaningful relationships with community organizations clients industry partners vendors and other stakeholders.
• Youll need to be comfortable walking into a room where you know everyoneand one where you know no one.
• Either way youll know how to build genuine relationships that strengthen Alphas reputation and create long-term value.

Make Sponsorships & Events Earn Their Keep

• Lead Alphas approach to events sponsorships community involvement and external visibility.
• Evaluate opportunities based on strategic value and alignment not simply whether putting Alphas logo somewhere sounds good.
• Define the objective before the event. Know what success looks like. Make sure Alpha shows up well. Then evaluate whether the investment delivered.

Lead the Brand & Tell Stories That Matter

• Own Alphas overall brand strategy messaging standards and direction across internal and external channels.
• Ensure Alphas people projects culture capabilities accomplishments and community impact are represented consistently and authentically.
• Provide strategic direction across website social media email internal communications recruiting and employer-brand initiatives campaigns photography video collateral and other content.
• Protect the brand without making the brand boring.

Build a High-Performing Marketing Team

• Lead coach and develop Alphas Creative Specialist and Marketing & Communications Specialist establishing clear expectations priorities accountability and performance standards.
• Give talented people the clarity and support they need to do excellent work.
• Create an environment where creativity and accountability coexistand where the team understands not only what theyre doing but why it matters.

Build the Marketing Machine

• Create and improve the workflows intake processes approval standards calendars systems content libraries and operating rhythms that allow Marketing to execute consistently and efficiently.
• Maintain visibility into priorities deadlines capacity and deliverables.
• Remove bottlenecks before they become excuses.
• Partner effectively with HR Recruiting Business Development Operations leadership and project teams so marketing requests become clear business objectivesnot an endless queue of disconnected tasks.
• And when something important needs to get done be willing to jump in and execute.

What Success Looks Like

This isnt a role where success is measured by how busy Marketing looks.

Success means Marketing becomes a strategic organized accountable business function that demonstrably strengthens Alphas people brand reputation relationships recruiting business development and growth.

What You Bring

• Youre a strategic marketer and relationship builder who can see the big picture without losing your abilityor willingnessto execute.
• You bring 5 years of progressive experience in marketing communications brand management or a related discipline with demonstrated experience developing and executing marketing strategies and campaigns. Previous leadership or people-management experience is preferred.
• A bachelors degree in Marketing Communications Public Relations Business or a related field is preferred.
• More importantly you can demonstrate that you have:

• • Built and executed marketing plans tied to organizational objectives.
  • Managed budgets and made disciplined investment decisions.
  • Established KPIs and used data to evaluate performance and adjust strategy.
  • Led campaigns content brand digital marketing and communications.
  • Built productive relationships with senior leaders and cross-functional teams.
  • Managed competing priorities without allowing everything to become a priority.
  • Built processes workflows calendars and standards that make a marketing function stronger.
  • Coached people created accountability and developed a team.
  • Communicated exceptionally wellin writing in presentations one-on-one and in the community.
  • Operated comfortably as both strategist and doer.

Experience in construction engineering architecture energy professional services or a related industry is a plus.

This Role Is Probably for You If...

You can talk brand strategy and budget discipline.

You enjoy networking because you genuinely like building relationshipsnot because somebody handed you a stack of business cards.

You dont confuse activity with impact.

You want data behind your decisions but you have enough judgment to know a dashboard doesnt replace leadership.

You can tell a compelling story challenge an underperforming investment coach a creative team represent Alpha at an evening event and come back the next morning ready to execute.

And when you say you own something people dont have to chase you for the outcome.

The Realities of the Role

Alpha operates across Hawaii and relationships matter. This position requires regular travel between islands and participation in company community client industry and recruiting events that may occur outside traditional business hours.

Maui is the preferred home base.

We value flexibility and we also believe flexibility goes both ways. The successful candidate will be willing and able to adjust their schedule when business needs travel or events require it.

Why Alpha

At Alpha Inc. Marketing has the opportunity to do more than promote a company.

Youll help shape how Alpha shows upfor our employees candidates clients partners communities and the next generation of people who will build Hawaii.

Youll have the opportunity to build a stronger marketing function lead talented people influence company strategy develop relationships statewide and put real measurement behind the work.

Were looking for an A-player who wants ownership not just assignments.

Benefits & Perks

Alpha Inc. offers a competitive benefits package designed to support you and your family including:
100% company-paid Medical/Dental/Vision (family coverage)
Paid Time Off (PTO) (vacation personal and sick time) that increases with tenure
Paid holidays
Weekly pay
401(k) Retirement Plan: Eligible after 1 month of service (age 18) with a Safe Harbor match (100% on the first 3% 50% on the next 2%) with immediate vesting.
Life & AD&D insurance (company-paid with family coverage)
Flexible Spending Account (FSA)
Employee Assistance Program (EAP) (24/7 confidential support)
Tuition reimbursement (up to $500/year)
Company-provided equipment (role dependent)
Additional perks (Aflac supplemental coverage employee discounts)
Employee Ambassador Program: A dedicated real-human support resource to help you navigate lifes challengespersonal or professionalby connecting you to guidance resources and solutions when you need them most.

Benefits eligibility may vary based on role and employment status.

Employment at Alpha Inc. is contingent upon:
Completion of standard pre-employment screening.
Successful completion of a background check conducted after a conditional offer; any prior issues will be reviewed on a case-by-case basis consistent with Hawaii and federal law.
Passing a drug test (for both full-time and part-time hires) conducted in line with Hawaii statutory requirements.

Applicants must be authorized to work in the United States; we are unable to sponsor employment visas. Employment eligibility will be verified upon hire.

If you need a reasonable accommodation during the application or hiring process please contact us at .

Alpha Inc. is an Equal Opportunity Employer committed to diversity equity and inclusion. We do not discriminate based on any protected status under federal or Hawaii law and we provide equal opportunity in all employment practices including recruitment hiring promotion compensation benefits and training.

If you can turn strategy into action relationships into opportunity and marketing investment into measurable impactbring your Alpha Mentality and show us what you can build.

Required Experience:

Manager