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Marketing Manager

ROE Dental Laboratory

Job Location:

Independence, MO - USA

Monthly Salary: Not provided by the employer

Posted: 22 August 2026 (15 days ago)

Application Deadline: 19 November 2026

Vacancies: 1 Vacancy

Job Summary

Company: ROE Dental Laboratory

Position: Marketing Manager

Location: Independence OH on-site (not a remote position)

Status: Full-Time M-F Salary

***IMPORTANT REQUIREMENTS***

This is a full-time on-site position in Independence Ohio. This is not a remote or hybrid position. Extensive HubSpot experience is required. Candidates must have significant hands-on experience administering HubSpot Marketing Hub and CRM.

About ROE Dental Laboratory

ROE Dental Laboratory is a leading full-service dental laboratory dedicated to providing exceptional products innovative digital solutions and outstanding customer service to dental professionals nationwide. We are seeking an experienced strategic and results-driven Marketing Manager to lead our marketing department and drive the continued growth of the ROE brand.

Position Summary

The Marketing Manager will oversee all aspects of ROE Dental Laboratorys branding digital marketing lead generation content strategy customer engagement marketing operations and event marketing. This individual will be responsible for developing and executing marketing initiatives that generate measurable business growth while strengthening brand awareness and customer retention.

The ideal candidate has experience in a corporate marketing department or agency environment and is equally comfortable developing strategy executing campaigns analyzing performance managing vendors and leading multiple high-impact projects simultaneously.

Key Responsibilities

Brand Management

Maintain and protect the ROE Dental Laboratory brand across all marketing channels.
Ensure all marketing materials align with established brand standards and messaging.
Lead branding initiatives that strengthen ROEs market presence and reputation.

Digital Marketing

Manage ROEs digital marketing strategy including website updates landing pages SEO/SEM email marketing paid advertising and lead generation campaigns.
Optimize lead funnels and continuously improve conversion rates through data-driven marketing.
Partner with web developers to enhance website performance and user experience.
Execute paid print and digital advertising campaigns including display advertising sponsored content advertorials and placements in dental industry publications.

Content Marketing & Social Media

Develop educational and promotional content for dentists and dental professionals.
Coordinate production of clinical videos product videos case studies testimonials webinars and educational content.
Manage ROEs social media content calendar and organic publishing strategy across all platforms.
Monitor online reviews comments and social media interactions to maintain and strengthen ROEs online reputation.

Marketing Campaigns

Plan and execute integrated marketing campaigns across email direct mail print paid advertising and digital channels.
Manage campaign creative audience targeting vendors budgets and timelines.
Measure campaign performance using key metrics including lead generation cost per lead conversion rates and return on investment.

Sales & Marketing Support

Develop and maintain marketing collateral including brochures one-pagers clinical books sales sheets presentation decks and product literature.
Partner closely with the sales team to improve lead generation lead routing follow-up and customer engagement.
Manage ROEs online merchandise stores by refreshing products and promotional offerings.

Events & Strategic Partnerships

Coordinate ROEs participation in dental conferences trade shows continuing education events and industry meetings.
Manage booth logistics promotional materials event marketing and post-show lead follow-up.
Measure event performance and ROI in collaboration with the sales team.
Support partnerships with manufacturers industry associations and key opinion leaders through sponsorships co-marketing and promotional initiatives.

Marketing Operations & Analytics

Serve as the primary administrator for HubSpot including CRM management workflows automation lead scoring reporting attribution and campaign management.
Track customer retention lead generation campaign effectiveness website performance and other key marketing metrics.
Analyze marketing data to identify trends and continuously improve performance.
Coordinate and manage the workflow of the creative marketing team to ensure projects are delivered on time on brand and at the highest quality.

Qualifications

Extensive hands-on experience with HubSpot Marketing Hub and CRM is required.
Bachelors degree in Marketing Communications Business or a related field.
5 years of progressive marketing experience in a corporate marketing department or agency.
Proven experience managing integrated marketing campaigns from strategy through execution.
Strong knowledge of digital marketing SEO/SEM email marketing paid advertising content marketing and marketing analytics.
Experience managing marketing automation CRM systems lead generation and customer engagement programs.
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
Outstanding written and verbal communication skills.

Preferred

Experience using Adobe Creative Suite Canva or similar creative software.
Experience in healthcare dental medical device or B2B marketing.
Experience managing trade shows conferences and event marketing.
Experience leading or coordinating creative teams and external vendors.

What We Offer

Competitive salary
Medical insurance
Vision insurance
In-House dental care
401(k) with company match
Paid time off and paid holidays
Professional development opportunities
Collaborative and innovative work environment
Opportunity to make a significant impact within a growing industry-leading dental laboratory.

Required Experience:

Manager

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