Marketing Manager, Customer Insights

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up we invest in you so you can find your inspiration.

Your Impact

The Marketing Manager Customer Insights role will lead strategic research plans and guide analysts to execute research projects seamlessly with support from research vendors. The Manager will be a student of the business and support business partners with relevant insights by understanding their ongoing business challenges and translate insights into strategies and actions.

What You Will Do

• Creates annual strategic learning plans with business areas supported (e.g. Pro Install Services Digital Stores) to make sure all critical insight needs are covered and guide work planning for analyst team
• Delegates execution of work to senior analyst team and coaches more junior team members in new research methodologies analysis storytelling and relationship management
• Designs and executes large strategic research initiatives and summarizes research insights alongside other data inputs to tell a cohesive story and drive to impact
• Ensures research output and analysis is high-quality and error free while also delivered in a simple and compelling narrative
• Proactively identifies data sources that are needed to round out complete understanding of the customer (or consumer) and synthesizes data analysis to guide decision making
• Lead without authority by working with immediate team and across the enterprise to achieve both the project-specific goals and the enterprise goals.
• Acts as a consistent advocate for the end-customer helping business partners put themselves in the Lowes customers shoes
• Stays current on best-in-class research providers techniques tools and innovations in both qualitative and quantitative methodologies

Minimum Qualifications

• Bachelors degree in marketing Business Analytics or Economic fields or equivalent years of experience in lieu of education requirement if applicable
• 7 Years Marketing Insights/Analytics or Strategy Experience
• 1 Year of leadership experience

About Lowes

Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowes employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Lowes is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville N.C. Lowes supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit.

Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.