Marketing Manager

Marketing Manager
$00 Full-Time Congers NY

PowerPak is a top-rated supplier of industrial safety supplies and PPE serving the NY Tri-State area Baltimore Seattle Philadelphia Boston and beyond. For over three decades weve set the standard for professionalism and service in construction. We dont just push products. We match customers with the right safety solutions and we hire for attitude over IQ looking for people with a natural desire to help over the ability to sell.

Youll take a strategy with strong foundational principles already in place and build around it running a well-oiled well-received marketing operation with plenty of autonomy to make it your own.

WHAT YOULL OWN

Email Marketing

• Draft design schedule and A/B test campaigns in collaboration with our graphic design team. Bring new ideas and improvements to the program. Current tech: DotDigital.

Organic Social

• Tell our brand story using assets from our creative team and media contractors. Clearly articulate our value proposition across all channels at high volume and high quality. Current tech: Meta LinkedIn.

Paid Ads

• Work with our agency to build and manage our paid ads approach getting the right prospects to our site through product ads then retargeting them until conversion.

SEO & Copywriting

• Build out product and company pages with customer-focused copy that improves our Google and Bing rankings. Develop content that increases our relevance in AI search.

Product Launches

• Bring launches into email and social. Come up with creative ideas to maximise reach before and during launch and execute on them.

Adhoc Videography / Photography

• As needed and if the skillset is there with customers or team members.

WHAT WINNING LOOKS LIKE

• A core customer thinks: I actually get value from this companys emails and posts.
• A core prospect thinks: These guys get me why am I not working with them
• A salesperson thinks: Every prospect I meet has already heard of us and wants to talk.

WHO YOU ARE

A self-starter who doesnt need handholding. Its a small team so the world is your oyster. You have a genuine passion for brand storytelling and the discipline to execute consistently and consistently well.

You write copy that cuts through. You track the numbers and act on them. You bring new ideas and you ship them. You know that great marketing is an equation: Quantity Quality. Both sides have to be high.

WHAT YOU BELIEVE

• Driven to understand our customer which means having a deep respect for them
• The best brand stories are told by customers not about them
• High quality content at high volume is a discipline not a contradiction

OUR CUSTOMER

Meet PowerPak Pete. Hes a no-BS blue-collar operator always dealing with problems bigger than what we solve. Hes too busy for fluff direct in how he communicates and he works with us because we handle the stuff he never wants to think about.

Knowing him: his language his humour his platforms his motivations is critical to doing this job well.

PowerPak is an equal opportunity employer. We consider all qualified applicants without regard to race color religion sex sexual orientation gender identity or expression national origin age disability veteran status or any other characteristic protected by federal state or local law. If you need a reasonable accommodation during the application process please contact

Required Experience:

Manager