Marketing Events Specialist, AI Workflows

DNAnexus is seeking a Marketing Events Specialist to help plan coordinate and execute the events and webinars that drive pipeline growth for DNAnexus. This is a hands-on execution-focused role for someone early in their marketing career who moves fast uses AI tools as a default part of work rather than an afterthought and stays organized under pressure. Youll support a small high-output marketing team where speed and follow-through matter as much as experience. Youll be trusted with real ownership: managing strategy operations and logistics for conferences and field events producing webinars start to finish and making sure every lead that comes through an event or webinar gets captured tagged and handed to sales cleanly.

AI fluency is a requirement for this role. You must be able to use leading AI accelerators including ChatGPT or Claude to draft copy build briefs summarize research and speed up repetitive work and you should be comfortable using automation tools (Zapier Make or similar) to connect event tech forms and CRM.

What Youll Own

• Campaign coordination: Build and manage event timelines budgets vendor communications speaker and presenter logistics and internal and external briefs across a full calendar of conferences field events and webinars.
• Onsite and virtual event production: Manage logistics for tradeshows and field events including booth setup shipping staffing schedules signage promo items and onsite troubleshooting. Represent DNAnexus onsite at events.
• Webinar production: Own webinar programs end to end platform setup speaker coordination run-of-show promotion moderation and post-event follow-up.
• Lead capture and handoff: Set up and QA lead capture at every event and webinar (badge scanners forms chat-to-lead workflows). Ensure leads are tagged correctly and pushed into the CRM within hours of an event closing.
• Strategic comms alignment: Help identify target events and related speaking opportunities flag upcoming submission deadlines and support drafts of abstracts.
• AI-assisted execution: Use AI tools to draft event copy briefs and follow-up emails summarize post-event notes and speed up reporting.

What Success Looks Like (Your KPIs)

You will be evaluated on:

• Webinar registrations and attendance rate against target for each program.
• Webinar- and event-sourced leads and their contribution to pipeline.
• Cost per registrant (CPR) across webinar and event programs.
• Event ROI measured against program cost and pipeline generated.
• Lead and opportunity growth quarter over quarter from your programs.

Youll report on these numbers on a regular cadence and are expected to flag underperformance early and propose fixes not just report results after the fact.

Qualifications :

• 3-5 years of experience in event marketing campaign coordination or a related marketing role. Agency in-house project management or a demanding internship counts.
• Daily practical use of AI tools (ChatGPT Claude or similar) for writing research or workflow tasks. You can describe exactly how you use them.
• Experience with a webinar platform (Zoom Webinar ON24 WorkCast or similar) and a marketing automation or CRM system (HubSpot Marketo Salesforce or similar).
• Comfort with ambiguity and tight timelines. You can take a rough ask and turn it into a plan without needing every detail spelled out.
• Cross-functional influence. You drive alignment across marketing sales customer success product and solutions experts through clarity and credibility.
• Strong written and verbal communication. You can write a clear brief a clean recap email or event copy without heavy editing and you have excellent presentation skills.
• Willingness and ability to travel up to 50% of the time including some evenings and weekends around event dates.

Nice-to-Haves

• Experience in life sciences biotech genomics or a related technical industry.
• Familiarity with project management tools (Asana Monday Basecamp or similar).
• Familiarity with no-code automation tools (Zapier Make or similar).
• Basic experience with design tools (Canva Figma) or AI image/video generation tools for event assets.

Our Values in Action

• Accountability: You own your programs end to end from budget to badge scans and report results honestly flagging misses early and proposing fixes.
• Curious: You test new event formats and AI tools before being asked always looking for a faster or better way to run a program.
• Groundbreaking: You bring fresh thinking to every event using AI to do things a traditional events playbook couldnt.
• Trustworthy: Vendors speakers and sales can count on you to follow through on every commitment every time.

Compensation

The annual salary for this position is between $90000 and $110000 which includes an annual bonus component of 5%. Factors that may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

Benefits

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance 401(k) retirement plan life insurance long-term disability insurance short-term disability insurance flexible paid time off 12 weeks of paid parental leave and paid national holidays.

Additional Information :

Headquartered in Mountain View California with more than 220 team members across the United States and Europe DNAnexus is experiencing rapid growth and market adoption backed by leading investors including Google Ventures and Blackstone. Were building a team of accountable curious groundbreaking and trustworthy people who want to help define the future of precision health. If youre ready to help us get there wed love to hear from you.

Remote Work :

Yes

Employment Type :

Full-time