Marketing & Events Coordinator

Position Summary:

Waccamaw Dermatology is seeking a creative organized and highly motivated Marketing & Events Coordinator to support the execution of marketing initiatives across our growing practice.

This role will work closely with the Marketing Manager to coordinate events create and manage marketing content support community outreach maintain marketing materials and help execute campaigns across Waccamaw Dermatology and Elara Cosmetic Dermatology the cosmetic division of Waccamaw Dermatology.

Key Responsibilities:

• Marketing Coordination
• Support the Marketing Manager in executing campaigns promotions service launches provider announcements and other marketing initiatives across print and digital channels.
• Assist with website updates email and SMS campaigns digital marketing initiatives CRM efforts and basic campaign tracking and reporting.
• Coordinate the production and distribution of brochures signage promotional materials and other marketing collateral across practice locations.
• Help ensure marketing materials remain accurate current appropriately stocked and consistent with brand standards. Communicate with vendors printers photographers community partners and other external partners as needed.
• Assist with coordinating photography and video shoots including scheduling shot lists talent/models locations and day-of logistics.

Social Media & Content:

• Assist with the day-to-day management of social media accounts across Waccamaw Dermatology and Elara Cosmetic Dermatology.
• Develop schedule and publish engaging social media content in alignment with established brand strategies and guidelines.
• Capture photo and short-form video content at practice locations events provider activities and community initiatives.
• Edit and repurpose content for Instagram Facebook TikTok and other relevant platforms.
• Assist with maintaining a consistent social media content calendar.
• Monitor social channels and identify opportunities for timely relevant and engaging content.
• Coordinate with providers and team members to gather content and highlight services expertise patient education practice news and team culture.

Events & Community Outreach:

• Coordinate and execute practice events open houses educational events community activations and promotional events.
• Manage event logistics including vendors timelines signage promotional materials giveaways staffing needs setup and breakdown.
• Assist with identifying and coordinating community partnerships sponsorships local organizations and collaborative opportunities.
• Represent Waccamaw Dermatology and Elara Cosmetic Dermatology at community events networking opportunities and practice-sponsored initiatives.
• Maintain an organized calendar of upcoming events sponsorships partnerships and promotional opportunities.
• Coordinate event promotion across social media email print digital and internal channels.
• Track event participation and assist with post-event reporting and follow-up.

Qualifications:

• Bachelors degree in Marketing Communications Public Relations Event Management Business or a related field preferred.
• 13 years of experience in marketing social media events communications or a related role preferred.
• Strong organizational and project-management skills with the ability to manage multiple projects and deadlines. Experience with Adobe Creative Suite Figma or Canva preferred.
• Experience with Adobe Premiere Pro Davinci Resolve CapCut or similar video editing software preferred.
• Familiarity with Meta Business Suite and other social media management software platforms preferred.
• Basic photography and short-form video editing skills preferred.
• Experience with email marketing CRM or SMS marketing platforms a plus but not required.
• Healthcare dermatology aesthetics hospitality or multi-location marketing experience is a plus.

Position Requirements:

• Ability to travel between Waccamaw Dermatology locations and attend community events as needed.
• Reliable transportation required.
• Some evening and weekend availability may be required for events content opportunities and community initiatives.
• Ability to assist with event setup breakdown transportation of marketing materials and other event-related activities.
• Must be comfortable working in a fast-paced environment where priorities and projects may evolve.

Portfolio / Work Samples:

• A portfolio or collection of relevant work samples is required as part of the application process. We want to get a sense of your creativity design style and approach to marketing! Your portfolio does not need to be professionally designed or formally presented.
• Work samples may include social media graphics or posts Canva or Adobe designs photography short-form video event materials flyers campaigns writing samples school projects freelance work or other creative projects that showcase your skills.
• Samples may be submitted as a website PDF shared folder social media account or simply a collection of individual files. We care more about seeing your work and creative perspective than how the portfolio itself is packaged.