Marketing Director

Job Description:

General Summary

The Marketing Director plays a vital role in shaping and executing Ghafaris marketing strategy to drive business growth and client acquisition.

The ideal candidate must be comfortable and have experience working in a matrix organization developing and executing strategic marketing and sales plans creating efficiency-driven processes collaborating globally driving innovation and integrating acquired marketing and sales forces.

Essential Job Functions

• Manage a distributed team of marketing coordinators that support all 11 of the firms global offices
• Develop and implement a comprehensive marketing strategy aligned with the firms overall business objectives
• Create strategies to effectively reach and engage new target markets and client segments
• Oversee the development maintenance and extension of the firms brand identity
• Ensure consistency in messaging and branding across all marketing channels
• Conduct market research to stay informed about industry trends client needs and competitor activities
• Use market insights to inform marketing strategies and identify new opportunities
• Collaborate with client-facing teams to understand client needs and expectations
• Develop and implement strategies to enhance client satisfaction and loyalty
• Oversee the creation of high-quality relevant content for various marketing channels (website social media whitepapers etc.) ensuring that it aligns with the firms messaging and resonates with its target audience
• Lead digital marketing efforts including website content management online advertising social media email campaigns and search / answer engine optimization
• Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
• Plan and execute events conferences and seminars to enhance the firms visibility and attract potential clients
• Develop and manage the marketing budget allocating resources effectively to achieve maximum impact and monitoring ROI
• Use analytics tools to track KPIs optimize marketing strategies and provide regular reports to executive leadership
• Work with various stakeholders to keep client database up to date
• Develop document and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
• Draft executive-level communications distributed internally and / or externally

Employment Qualifications

Education

• Bachelors degree in marketing public relations business journalism or related field required
• Master of Business Administration a plus

Experience

• 10 years of marketing experience with 5 years of direct management responsibility
• Architecture / Engineering / Construction or real estate industry experience strongly preferred
• A proven track record of success in driving sales growth both domestically and internationally
• Experience developing and growing a marketing team

Skills / Competencies

• A leader and strategic thinker capable of driving marketing initiatives that contribute to the firms success in competitive markets
• Superior organization and planning skills
• Excellent verbal communication presentation and interpersonal skills
• Excellent business writing and editing skills
• A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike
• Verifiable ROI and sales tracking analysis and reporting skills
• Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required knowledge of Adobe Creative Suite programs required experience with Deltek Vantagepoint and OpenAsset preferred experience with Joist AI a plus
  

Benefits:

At Ghafari we offer a robust benefits package designed to support your overall addition to a competitive salary eligible employees receive Medical Dental Vision Life Insurance Short-Term & Long-Term Disability 401(k) match Flexible Spending Accounts Health Savings Accounts Teladoc Employee Assistance Program Professional License Reimbursement Educational Assistance Voluntary Pet Insurance Parental Leave Paid Time Off and 8 Paid Holidays. The annual base salary range for this position is $140000 to $160000.00. Individual pay is based on factors such as relevant experience job-related skills education and training.

About Us

At Ghafari Associates we dont just design buildingswe help shape the future of the industries we serve. As a global leader in architecture engineering and consulting we partner with clients to deliver forward-thinking solutions that transform how people work manufacture and connect.

Our strength lies in our people. We bring together curious minds technical experts and creative problem-solvers who thrive on collaboration and innovation. Whether supporting major industrial programs or advancing federal and commercial projects our teams are empowered to make a meaningful impactboth for our clients and within our communities.

We are committed to investing in our employees financial physical and emotional well-being as well as their professional growth. Through robust training licensure support internships mentorships and tuition reimbursement we provide the resources our people need to build rewarding careers while making a lasting difference in the communities we are proud to call home.

Ghafari Associates is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race color religion sex (including pregnancy sexual orientation and gender identity) national origin age disability genetic information veteran status or any other characteristic protected by applicable federal state or local laws. As a federal contractor Ghafari Associates maintains affirmative action programs for individuals with disabilities and protected veterans in accordance with applicable laws.

Pay Transparency

Ghafari Associates will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.

Accommodation

Ghafari Associates is also committed to providing reasonable accommodation to individuals with disabilities in the employment application process. If you need an accommodation due to a disability to use our online system to apply for a position you may also apply for positions in the following ways:

• By fax at: 313.436.8624 Attn: Human Resources
• By mail at: 17101 Michigan Ave. Dearborn MI 48126 Attn: Human Resources
• In person at: 17101 Michigan Ave. Dearborn MI 48126
• By email at:
  

If there are any questions about the accommodations offered above please contact 313.441.3000 for assistance.