Marketing Data & Operations Senior Manager
Job Location:
Trumbull, CT - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Department:
Job Summary
About CooperSurgical
CooperSurgical is a leading fertility and womens healthcare company dedicated to putting time on the side of women babies and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies(Nasdaq: COO) were driven by a unified purpose of helping people experience lifes beautiful moments. Guided by our shared values dedicated innovative friendly partners and do the right thing our offerings support patients throughout their lifetimes from contraception to fertility and birth solutions to womens and family care and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers including testing and treatment options as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at.
Responsibilities
Job Summary:The Marketing Data & Operations Manager leads marketing analytics attribution and operations to enable data-driven decision making across the marketing organization. The role integrates data across media CRM web and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams this role ensures marketing performance is accurately measured optimized and aligned to revenue outcomes enabling efficient and scalable growth. Essential Functions & Accountabilities:
Data & Attribution
- Build and manage marketing attribution models across channels attribution across channels
- Integrate data across media CRM website and call center systems
- Establish and maintain a single source of truth for marketing performance
- Improve visibility into channel contribution and revenue impact
Analytics & Reporting
- Develop and manage KPI frameworks aligned to revenue outcomes
- Maintain KPI frameworks reporting and measurement integrity across demand lead and conversion metrics
- Deliver reporting and insights to support decision-making and optimization
- Improve reporting accuracy consistency and speed of insight
- Translate data into actionable recommendations for marketing teams
Marketing Operations & Systems
- Manage and optimize marketing technology stack (CRM analytics tools)
- Ensure data quality governance and consistent tracking standards
- Manage campaign tracking UTM governance and measurement frameworks
- Support implementation of new tools and capabilities to improve performance
Cross-Functional Partnership
- Partner with Growth to enable channel and media optimization
- Partner with Lifecycle to support CRM segmentation and conversion tracking
- Align with Sales and BI teams to connect marketing data to revenue outcomes
- Support a performance-driven operating model through data and insight
Qualifications
Qualifications: Knowledge Skills and Abilities:
- Strong expertise in marketing analytics attribution and data integration
- Understanding of CRM systems digital marketing and performance measurement
- Data-driven mindset with ability to translate insights into action
- Strong cross-functional collaboration and problem-solving skills
- Remote
- Fast-paced product development
- Robust sales pipeline and implementation
- Cross-function collaboration amoung multiple buisneses
- 5 years in marketing analytics operations or data roles
- Experience with attribution reporting and marketing technology (e.g. GA4 CRM)
- Proven ability to connect data across systems and drive performance insights
- Experience working in cross-functional or matrixed organizations
- Bachelors degree in Marketing Business or related field required
As an employee of CooperSurgical youll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck we offer a great compensation package medical coverage 401(k) parental leave fertility benefits paid time off for vacation personal sick and holidays and multiple other perks and benefits. Please visit us atto learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email the internet or in any form and/or method will be deemed the sole property of CooperSurgical unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity you are interested in applying and require special assistance or accommodations due to a disability please contact us at
Required Experience:
Senior Manager
About Company
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