Marketing Data Analyst
San Antonio, TX - USA
Job Summary
Location: Hybrid
Job Type: Full-Time
Compensation: $62000$78000/year
We are hiring a Marketing Data Analyst to help our marketing team measure whats working. Youll analyze campaign performance customer behavior and channel data to guide budget and strategy decisions.
Analyze marketing campaign performance across channels (email paid social organic)
Build dashboards tracking key marketing KPIs (CAC ROAS conversion rates etc.)
Partner with the marketing team to design tests and measure results
Analyze customer segmentation and behavior data to inform targeting
Pull and reconcile data from ad platforms CRM and web analytics tools
Present campaign performance insights to marketing leadership
Support budget allocation decisions with data-backed recommendations
0-1 year of experience in marketing analytics or a related analyst role
Strong SQL skills; Excel proficiency required
Experience with Google Analytics and at least one ad platform (Google Ads Meta Ads etc.)
Familiarity with a BI tool (Power BI Tableau Looker)
Strong understanding of marketing funnel and attribution concepts
Excellent communication skills for presenting to marketing stakeholders
Health dental and vision insurance
401(k) with match
Hybrid work flexibility
PTO and paid holidays
Professional development budget
Required Skills:
MarketingAdministrationMicrosoft Office