Marketing Coordinator

Required Skills:

Purpose Accountable for building and protecting the editorial presence and earned media reputation of Luxer One and Luxer Access. Delivers a consistent pipeline of SEO-optimized content earns press placements that expand brand reach and runs email campaigns that nurture multifamily and ARR prospects ensuring both brands show up credibly in search in the press and in the inbox. Role Overview A creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine writing SEO-driven blog content managing a PR agency partner to drive media placements and keeping both brands press-ready with sharp current media kits. Youll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel track whats working and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in industry press in inboxes and at the top of search and who knows how to make that happen through great writing and smart vendor partnerships. Key Responsibilities Content & SEO Write and publish blog content for Luxer One and Luxer Access aligned with SEO strategy Collaborate with Digital Marketing on content strategy and keyword targeting PR & Media Relations Manage the PR agency partner set priorities review pitches track placements and hold them accountable to results Serve as the internal point of contact for all PR activity across Luxer One and Luxer Access Develop and maintain media kits for both Luxer One and Luxer Access Email & Campaign Management Build and manage email and drip campaigns for multifamily and ARR audiences Reporting & Analytics Track and report on content and PR performance Success Metrics Blog traffic growth and organic search rankings across Luxer One and Luxer Access PR placements volume outlet quality and share of voice Email and drip campaign performance: open rates click rates and contribution to pipeline Media kit currency assets are accurate on-brand and press-ready at all times Content publishing cadence: consistent output against the editorial calendar Core Competencies Exceptional writer clear persuasive and on-brand across formats (editorial email press) Vendor management can direct a PR agency partner evaluate their work and drive results without micromanaging SEO-informed understands keyword strategy and writes content that performs in search Campaign executor follows through from brief to send to report without dropping balls Self-directed and organized manages multiple content streams and deadlines without hand-holding Collaborative works fluidly with Digital Marketing Design and Sales to align content with broader goals Data-aware uses performance data to improve not just report

Required Education:

QualificationsEducation: Bachelors degree in Marketing Communications Journalism or related field (preferred)Experience: 2 years in a content PR or marketing coordinator rolePortfolio: Writing portfolio required samples of published content press materials or email campaignsPR: Experience working with or managing a PR agency; understands how to brief evaluate pitches and track placementsEmail: Familiarity with email marketing platforms (Cordial Mailchimp HubSpot or similar)