Marketing Coordinator II
Charlotte, NC - USA
Job Summary
Location: Charlotte NC
Duration: 12 Months
Job Description:
The Global Marketing Customer Education & Programs Team is responsible for delivering best in class industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness solutions and services through both hands-on and virtual educational offerings extending Cornings Customers and Program Members product preference and brand loyalty.
The Marketing Coordinator Customer Education will be responsible for supporting Customer Education initiatives such as supporting program members training/alliance partners & other applicable customers in the In-Building Data Center and Carrier Markets. This person will take direction from the Marketing Specialist Customer Education and Field Level Events to develop the annual education plan for USCAN. They will project lead the development of class content marketing materials and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed.
The Customer Education team has a global footprint and this role will be expected to have a cross-regional approach to ensure trainings and content within is supported uniformly within each region. We support each other collectively to assist in team development cross training and execution of events is vital! Additionally is the expectation for cross-functional team support for paid classes hands-on seminars and field-level events. Experience in marketing customer service and event management is recommended. Fiber optic knowledge and training experience is helpful.
Reports to:
Marketing Specialist Customer Education and Field Level Events
Major Roles and Responsibilities
Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.
Collaborate with Channel Marketing Regional Marketing Sales Engineers Product Line Managers and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
With the direction and strategy from the Marketing Specialist Customer Education and Field Level Events develop & project manage Training Events both live and virtual to support the overall In-Building Network (IBN) Data Center and Carrier (CN) Sales strategy.
Collaborate with subject matter expects in Systems Engineering Field Engineering Application Engineers and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
Build promotional campaigns through marketing tools such as social media marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
Maintain certifications and customer/program education records and report on results from Customer Education program.
Work with event planning software (Cvent Splash) to set up accurate event registration/promotion registration and after event reporting.
Establish and build relationships with external suppliers as needed.
Operate within a specified customer education budget.
Be available to provide basic customer support for program members.
Help maintain develop and systematize program databases and processes to continually improve the training program.
As a representative of Corning Optical Communications ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.
Travel Requirements: Not Applicable
Hours of work/work schedule/flex-time: 40 hours
Skill and Knowledge Requirements:
Education Requirement: BS/BA Marketing Communications or equivalent BS/BA degree if experience in marketing
Required Experience:
2 years in marketing communications event planning or related experience
1 years experience with instruction or training coordination and/or delivery preferred
Desire to work with and learn software and cloud applications
Required Skills:
Planning and organizing
Strong interpersonal skills
Data gathering and analysis
Problem analysis and problem solving
Attention to detail
Resourcefulness
Basic knowledge and understanding of fiber optic networks
What type of software will be used
Presentation Software (PowerPoint/Presenter)
Microsoft Office
SharePoint
Marketing Automation Software (Marketo)
Webinar Delivery Systems (AdobeConnect & WebEx Event Center)
Social Media Platforms (LinkedIn)
Event Planning Software (Cvent Splash)
Why TalentBurst
At TalentBurst we deliver more than talent we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth.
Backed by precision transparency and results we connect top talent with leading organizations through trusted partnerships.
We offer competitive compensation and comprehensive benefits including medical dental vision and retirement options.
TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.
Required Experience:
IC
About Company
A Recruitment, Staffing, Global Payroll, High Hazard Payroll and EOR/AOR company with award winning service.