Marketing Content Strategist

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

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At Regions the Marketing Content Strategist manages content strategy development execution and optimization across multiple audience segments and delivery channels that attracts engages builds trust preferences and loyalty for customers associates and prospects.

.Primary Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media Digital/Social Email Mail including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels including Print Email Digital and
• Manages localized customer notifications such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households growing wallet share and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal Compliance and internal audit standards
• Understands Canned Spam Act; Unfair deceptive or abusive acts or practices (UDAAP) and multiple regulations and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels based on performance metrics
• Serves as partner to Marketing Strategists Analytics and Campaign Operations
• Works with Finance Digital Banking Legal and Compliance

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelors degree in Marketing Communications Business or a related field andfive (5) years of experience in Marketing
• Or High School Diploma or GED andnine (9) years of direct experience in Marketing

Preferences

• Five(5) years of experiencein Digital or retail marketing

Skills and Competencies

• Ability to research analyze data and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)
• Project management skills
• Strong decision-making skills
• Strong interpersonal skills
• Strong verbal written communication and organizational skills
• Strong work ethic and self-motivation

Key Responsibilities

• Manage the review maintenance and distribution of required customer disclosure documents including pricing schedules privacy notices Reg E disclosures and other account-opening materials.
• Coordinate updates to customer-facing disclosures and ensure timely communication of changes through appropriate channels and delivery methods.
• Draft edit and manage customer communications including notices letters email content statement inserts and other regulatory or service-related messaging.
• Support the development of customer notifications related to operational changes service issues or other business events requiring customer outreach.
• Partner closely with Legal Compliance Product Operations and other stakeholders to ensure communications are accurate compliant and delivered on schedule.

Preferred Qualifications & Skills

• Strong written communication editing and proofreading skills with the ability to translate complex information into clear customer-friendly messaging.
• Exceptional attention to detail and organizational skills with the ability to manage competing priorities and deadlines.
• Proven ability to work effectively across multiple lines of business and build strong partnerships with diverse internal stakeholders.
• Quick learner who can absorb new information processes and regulatory requirements in a fast-paced environment.
• Background in financial services banking or regulated industries is preferred but not required.
• Experience developing customer-facing communications disclosures notices or other regulatory-related content is a plus.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

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