Marketing Campaign Segment Analyst
Job Location:
Minneapolis, MN - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At U.S. Bank were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life and each person is unique in their potential. A career with U.S. Bank gives you a wide ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things learn new skills and discover what you excel atall from Day One.
Responsible for supporting marketing campaign initiatives that gather and integrate campaign requirements data and business needs to drive effective marketing strategies across the organization.Working hands-on in Adobe Customer Data Platform (CDP) the Marketing Campaign Segment Analyst is responsible for developing audience segments utilizing the CDP for use across multiple marketing channels.Collaborates with internal and external partners to develop execute and monitor marketing campaigns. Presents campaign data and analysis in a clear and concise manner enabling stakeholders to make informed data-driven adjustments and ensures all campaign activities data usage and results comply with company standards. Requires the ability to work independently with strong analytical communication and project management skills.
Key Areas of Responsibility
Own audience segment creation and management for multi-channel marketing initiatives.
Research build test and publish audience segments in the CDP through hands-on trait selection query writing segment conditioning etc.
Interpret business needs into detailed campaign and analytic requirements
Build and execute marketing campaignsandaudience segmentsstart to finish
Interface closely with various product and marketing teams for project management and scheduling
Collaborate with internal and external partners
Coordinate campaign deliverables to internal and/or external end users
Engage with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
Basic Qualifications
Bachelors degree in a related field or equivalent work experience
Five to seven years of statistical and/or data analytics experience
Preferred Skills/Experience
5 years of Database Marketing Campaign Operations Marketing Analytics or related field
Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
Experience with a Campaign Data Platform (CDP) (preferably Adobe)
Cloud tool experience such as:Azure Synapse Databricks Python SQLa plus
Location Expectations
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s) while having flexibility on their work location for the other working days.
If theres anything we can do to accommodate a disability during any portion of the application or hiring process please refer to ourdisability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members whole selves and what may be needed to thrive in and outside work. Thats why our benefits are designed to help you and your family boost your health protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical dental vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race religion color sex national origin age sexual orientation gender identity disability or veteran status and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about theE-Verify program.
The salary range reflects figures based on the primary location which is listed first. The actual range for the role may differ based on the location of the addition to salary U.S. Bank offers a comprehensive benefits package including incentive and recognition programs equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105400.00 - $124000.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition certain positions may also be subject to the requirements of FINRA NMLS registration Reg Z Reg G OFAC the NFA the FCPA the Bank Secrecy Act the SAFE Act and/or federal guidelines applicable to an agreement such as those related to ethics safety or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Required Experience:
IC
About Company
Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.
