Marketing & Business Development Representative

Marketing & Business Development Representative

Senior Helpers of Westminster Full-Time

Senior Helpers of Westminster is seeking an energetic relationship-driven Marketing & Business Development Representative to grow our presence throughout Carroll Frederick and Howard Counties.

Since 2002 Senior Helpers has been a national leader in professional in-home senior care. We help older adults remain safe independent and supported in the comfort of their own homes.

This position combines healthcare marketing business development community outreach lead follow-up and client intake/assessment responsibilities. The ideal candidate is a self-starter who is comfortable prospecting cold calling networking walking into new referral sources following up consistently and turning relationships into referrals.

Responsibilities

• Develop and maintain referral relationships with hospitals rehabilitation centers assisted living memory care skilled nursing hospice home health physician practices social workers case managers elder-law professionals VA resources and other senior-care organizations.
• Prospect for new business through cold calling in-person outreach networking community events and direct relationship development.
• Personally visit and walk into new referral sources throughout the assigned territory.
• Maintain approximately 810 meaningful referral-source contacts or engagements per business day based on territory needs.
• Follow up consistently with referral sources and work to convert professional relationships into qualified referrals.
• Generate and follow up on qualified prospective-client leads.
• Gather information regarding client needs routines preferences mobility ADLs safety concerns schedules and caregiver requirements.
• Work closely with the operations team to ensure a smooth transition from consultation to care
• Assist prospective clients and families through the intake and start-of-care process.
• Develop new lead sources through face-to-face meetings networking presentations community events and strategic outreach.
• Attend trade shows networking events healthcare events and community programs.
• Conduct presentations and educational meetings regarding Senior Helpers services.
• Maintain the CRM and accurately document marketing activity referral sources leads assessments follow-up and outcomes.
• Maintain a monthly marketing calendar and territory plan.
• Track KPIs including referrals assessments new clients conversion rates recurring service hours and business generated.
• Assist with social media digital marketing community campaigns and other marketing initiatives in collaboration with leadership and the Senior Helpers marketing team.
• Monitor local competitors market trends and new business opportunities.

Qualifications

• Associate degree in marketing business healthcare or related field or approximately three years of related sales marketing business development home care home health or healthcare experience.
• Healthcare home care senior living hospice home health or medical sales experience preferred.
• Existing healthcare or senior-care referral relationships are strongly preferred.
• Must be comfortable prospecting cold calling networking walking into unfamiliar referral sources asking for business and following up repeatedly and professionally.
• Excellent communication relationship-building organization and follow-up skills.
• Ability to turn professional relationships into qualified referrals and measurable business growth.
• Self-motivated results-oriented and able to work independently.
• Comfortable meeting with seniors and families and conducting client intake/service assessments.
• Ability to learn care needs agency services and when concerns must be escalated for nursing review.
• Proficiency with Microsoft Office and ability to quickly learn CRM and healthcare software.
• Valid drivers license reliable transportation and willingness to travel extensively throughout the territory.

Compensation & Benefits

• $50000$55000 annual base salary depending on experience
• Performance-based commission/incentive opportunity
• Paid Time Off
• Employee Referral Bonus
• Professional development and growth opportunities
• Support from the Senior Helpers local and national teams

What Success Looks Like

This is a results-driven position. Success is measured by more than the number of facilities visited.

Prospecting Relationships Qualified Referrals Assessments New Clients Sustainable Growth

We are looking for someone who can confidently develop new business build trusted community relationships and help prospective clients and families successfully transition into Senior Helpers services.

Senior care only better.

Senior Helpers of Westminster is an Equal Opportunity Employer. Duties and responsibilities may be modified as business needs evolve.