Marketing & Brand Manager

Skillforce has teamed up with a fast growing luxury custom home developer to find a Marketing & Brand Manager in Atlanta GA.

We are seeking an experienced Marketing & Brand Manager to lead the marketing branding and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets.

The ideal candidate is a creative hands-on marketing professional who can develop strategy while also executing content social media digital marketing events public relations and brand development.

Marketing & Brand Manager Compensation & Benefits

• Salary: $75000 - $85000
• Location: in person at the Atlanta GA office

Marketing & Brand Manager Key Responsibilities

• Develop and maintain brand standards messaging and positioning across all marketing materials.
• Lead branding and marketing launches for new residential communities and properties.
• Create and manage content for social media websites email campaigns print materials and digital platforms.
• Plan shoot and coordinate photography video drone footage virtual tours and other creative content.
• Manage social media strategy across Instagram Facebook TikTok LinkedIn YouTube and other platforms.
• Develop and execute public relations initiatives press releases award submissions and media outreach.
• Manage website content community landing pages SEO digital advertising and online listings.
• Develop marketing campaigns through platforms such as Google Meta and real estate advertising portals.
• Partner with sales teams on community launches model homes broker events open houses and promotional materials.
• Oversee signage branded apparel promotional materials vehicle graphics and other physical brand assets.
• Manage marketing vendors agencies creative partners budgets and project timelines.
• Track campaign performance lead generation engagement website traffic and return on marketing spend.
• Work closely with leadership construction development land and sales teams to coordinate marketing initiatives.
• Travel to project sites as needed.

Marketing & Brand Manager Qualifications

• 5 years of marketing and/or brand management experience.
• Experience in residential development homebuilding real estate hospitality or a related industry preferred.
• Proven experience developing and launching brands for communities properties or products.
• Strong content creation photography/video social media and digital marketing skills.
• Experience managing outside agencies vendors creative partners and marketing budgets.
• Familiarity with Adobe Creative Suite and/or Canva website CMS platforms CRM systems and marketing analytics.
• Excellent writing communication organization and attention to detail.
• Strong creative judgment with the ability to maintain consistent brand standards.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Willingness to travel to project locations.

If you are a skilled Marketing & Brand Manager looking for career growth apply today!

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